Food Purchasing Practices Of State Exemplary Family Award Recipients

Abstract

Halal awareness among Muslims in Malaysia is one of the main reasons for the increase in halal food production in Malaysia. Most Muslims in Malaysia are aware of purchasing and consuming food products of their choice. Thus, this study aimed to analyse the food purchasing practices implemented among State Exemplary Family Award recipients. This study used a qualitative approach with a grounded theory design. Two data collection methods were used in this study including documentation and interview study. The documentation study reviewed verses from al-Qur’an, tafsir books, hadiths, journals, and previous studies related to this study. The interview study was conducted through Focus Group Discussion (FGD) to collect data from nine families of the selected respondents. The data obtained from the interview study were analysed by using Non-numerical Unstructured Data Indexing Searching and Theorizing (NUD.IST) software, also known as QSR NVivo software version 7. A total of six themes were successfully developed in analysing the food purchasing practices among State Exemplary Family Award recipients and portrayed in a model known as Food Purchasing Practices of Exemplary Family (FPPEF). The model describes the purchasing behaviour of AKM recipients to purchase halal food products. Therefore, this study also contributes to developing a guideline for purchasing food products that Muslim families can practice.