2024 ICIMAC (Extended Abstract)

This article examines @IndomyLetsVote Twitter fanbase that is one of the active Indonesian ARMY fanbases with the main goal of supporting the South Korean boy band BTS, by persuade Indonesian ARMYs to vote and convey information about voting when BTS was nominated at the music award show. One form of persuasion that @IndomyLetsVote fanbase has done is at the 2022 MAMA Awards where BTS managed to get MAMA Platinum. Uses the qualitative and case study method, the aims of this research to observe the persuasive communication strategy of the @IndomyLetsVote fanbase in persuading ARMY Indonesia on Twitter to vote for MAMA 2022 by collecting data through interviews and documentation conducted online. Data analysis techniques are guided by Miles and Huberman which consist of data collection, data reduction, data presentation, and conclusion withdrawal. The results of this study show that the fanbase @IndomyLetsVote effective in persuading Indonesian ARMYs to run voting, namely by getting to know the audience with an emotional approach, the fanbase holds mass voting such as keyword trends, the fanbase also repeats the message conveyed, and uses social media with the most active use on Twitter in persuading Indonesian ARMYs to run the 2022 MAMA vote.