2024 ICIMAC (Extended Abstract)

The evolution of the age that gave rise to the present day has significantly altered many facets of human existence, including the use of communication media. Rock music is one of the communication media used by most people to convey messages emotionally or express themselves to the listener. Younger generations got interested in the emergence of rock music, which went on to become internationally recognized. Indonesia saw the global expansion of rock music due to the ability of mass media to disseminate new cultural trends. Mass media plays a role in the spread of rock music, namely with the trend of music events such as concerts and music festivals. Rajawali Indonesia Communication, the promoter of music events in Yogyakarta, utilizes mass media to create its annual events, one of which is Jogjarockarta Festival. In this research, researchers want to explain that the existence of the Jogjarockarta festival will continue to be maintained because of event management, especially in the management of the Jogjarockarta 2022 festival event. Researchers analyzed event management using Goldblatt's event management theory with interview and documentation methods to collect analysis data. The results of this research explain how the differences between the 2022 Jogjarockarta Festival and other years have successfully attracted the attention of rock music listeners to attend the Jogjarockarta Festival.

This study analyses Generation Z's understanding of Islamic branding and its influence on purchasing decisions. This study aims to find out to what extent Generation Z is familiar with Islamic branding and to investigate the impact of Islamic branding of products and services on Generation Z’s purchasing decisions. A total of five Generation Z respondents from Negeri Sembilan, Selangor, Johor, Kedah, and Kelantan were interviewed using a semi-structured interview method. The participants were selected through purposive sampling. The results show that there are three themes, namely the importance of the halal logo, the influence on purchasing decisions, and the sources used. The results show that Generation Z is familiar with the Islamic trademark and that it influences their purchasing decisions.

As a culturally diverse nation, Malaysia necessitates robust interethnic communication and comprehension of ideological and cultural nuances to effectively advance the contemporary aspirations of a Madani Society. This research endeavors to investigate the roles and evolution of Chinese-language media in shaping Malaysia's Madani Society, focusing on an examination of pertinent articles within Sin Chew Daily. A purposive sampling approach will be employed, targeting 100 headline articles from Sin Chew Daily for comprehensive analysis, including scrutiny of accompanying netizen feedback. This inquiry will employ coding techniques to categorize article themes, reporting patterns, source diversity, and frequency of coverage. Furthermore, it will scrutinize netizen responses to discern prevailing public sentiments regarding the selected reports. Subsequently, the study will scrutinize Sin Chew Daily's initiatives aimed at fostering national cohesion and inclusivity within Malaysia's Chinese community. Finally, recommendations will be proffered on how Chinese-language media can enhance their role in advancing the realization of a Madani Society within Malaysia

Tourism is a strategic sector for Indonesia in increasing foreign exchange earnings from the non-oil and gas sector. Yogyakarta, as a tourist destination, attracts many visitors seeking various types of accommodation such as hotels, villas, motels, and so on. With the presence of different accommodation options, Yogyakarta has become a top recommendation for tourists who want to enjoy their holidays. This research aims to identify and describe the Marketing Communication Strategies of SM Tower Malioboro Yogyakarta in Attracting Visitors in the year 2023. The research methodology uses qualitative descriptive study. This research utilizes data collection techniques through interviews and documentation using the Promotional Mix analysis. The research results indicate that, as a relatively new hotel, SM Tower Malioboro Yogyakarta continues to strive to enhance marketing communication strategies using Integrated Marketing Communication (IMC), which includes the use of advertising in various media (social media and print media), attractive offers to support sales promotion, public relations & publicity by organizing events to enhance the hotel's reputation, personal selling, and implementation of direct marketing through direct visits to related companies. The implication is that the application of IMC becomes an integral part of marketing strategy to enhance tourist attraction and visits.

Syahadah adalah salah satu konsep kunci dalam Islam yang sangat penting dalam kehidupan seseorang yang memegang gelaran Muslim. Syahadah juga merupakan Rukun Islam yang pertama mendahului rukun-rukun terkemudian. Setiap muslim perlu menguasai dua kalimah syahadah dengan sebaiknya tanpa mengira peringkat umur termasuklah kanakkanak. Namun, latar belakang pola petempatan etnik Bajau Laut yang tinggal di dalam perahu secara nomad, perbezaan bahasa pertuturan, komuniti tidak bernegara, budaya, kebolehcapaian pendakwah dan penerimaan terhadap orang asing telah dikenalpasti sebagai antara faktor yang memberi kesan terhadap pendidikan agama Islam kanak-kanak Bajau Laut, termasuklah dalam mengingat ucapan dua kalimah syahadah. Justeru, kajian ini dijalankan bertujuan untuk meningkatkan kemahiran mengingat dua kalimah syahadah melalui penggunaan “Dayung Syahadah”. Kajian ini dilaksanakan ke atas sepuluh orang kanak-kanak dalam kalangan suku bajau laut di Semporna, Sabah terdiri daripada 3 orang kanak-kanak lelaki dan 7 orang kanak-kanak perempuan yang terlibat dengan program Madrasah Terapung, Community and Research Based Education, IPG Kampus Tawau dan Muslim Care Malaysia. Kaedah pengumpulan data yang digunakan ialah pemerhatian dan temu bual. Dapatan kajian mendapati penggunaan “Dayung Syahadah” menunjukkan peningkatan yang positif terhadap kanak-kanak dalam mengingat lafaz dua kalimah syahadah dengan baik. Kajian ini diharapkan dapat memantapkan pembelajaran Pendidikan Islam dalam kalangan kanak-kanak Bajau Laut khususnya dan mereka yang tidak mendapat pendidikan formal amnya.

Science fiction novels can be used in science communication and education to discuss science and technological aspects and issues subtly and informally. In this study, a textual analysis was carried out on two selected Malay science fiction novels—Kala Yuda (2010) and Equilibria (2012) - to identify four aspects of science and technology in the selected novels, particularly elements of science and technology, the image of science and technology, the image of scientists as well as issues in science and technology. The selected science fiction novels highlight the technology of human enhancement and space colonization and portray a balanced image of science and scientists as having both good and bad potentials. Several issues mainly ethical and social implications of science and technology such as playing God, transparency and social discrimination are depicted in the novels. The findings of this study can be used to further the utilization of science fiction novels in science education and communication and to develop the still limited pool of academic research on Malay science fiction novels.

This study examines the effect of TikTok as edutainment on University Sains Islam Malaysia (USIM) students. With the increasing popularity of TikTok as a social media platform, there is a growing interest in exploring its potential as an educational tool. The objective of this research is to understand how TikTok usage for educational purposes influences USIM students' academic performance, engagement, and knowledge retention. The research adopts a qualitative method. The qualitative component utilizes interviews and focus groups to gain a deeper understanding of students' experiences, perceptions, and suggestions regarding the use of TikTok as edutainment. In the interviews, lecturers will share their personal insights on how TikTok impacts their experience, recommendations, and limitations. Focus groups will foster interactive discussions among students, allowing for the exploration of diverse viewpoints and experiences related to TikTok's educational use. The findings of this study will contribute to a comprehensive understanding of the effect of TikTok as edutainment on USIM students. The research is expected to reveal insights into the relationship between TikTok usage and students' academic performance, engagement, and knowledge retention. The outcomes of this study will inform educators, policymakers, and educational institutions about the potential of TikTok as an educational tool. These findings will assist in the development of guidelines and best practices for integrating TikTok into USIM's educational practices, ensuring the responsible and effective implementation of TikTok as edutainment. By comprehending the impact of using TikTok, USIM can enhance its teaching and learning strategies, ultimately enriching the educational experiences of its students.

Today's marketing relies heavily on online advertising platforms, especially social media, to promote the marketer's brand. This platform is seen as more effective, opening space for advertisers to be creative and being a profitable investment due to the high cost of buying media, which is cheaper than other media platforms. This study examines the influence of content-related variables, including content type, frequency, and format, on consumer attitudes. It evaluates the impact of social media usage patterns on consumer attitudes toward social media marketing among USIM students. This study uses a quantitative methodology, with an online survey distributed to 100 students from USIM students. SPSS was used in this study to analyze the data. Therefore, advertisers need to understand the attitude of users, especially the current generation of users, towards marketing on social media since they are the most active generation using social media. Consumers' attitudes toward marketing influence their responses to advertising, and consumer response behaviors such as avoiding online ads result from their negative attitudes toward advertising that may be due to cultural influences that have been shown to influence consumer behavior and consumption

Kajian ini bertujuan untuk menarik minat kanak-kanak Bajau Laut mempelajari huruf Al-Quran Rasm Uthmani iaitu huruf Sin ( س). Bahan bantu mengajar “OngCard Sin” digunakan untuk memperkenalkan huruf Sin ( س). Penggunaan “OngCard Sin” ini membantu kanak-kanak Bajau Laut mengecam bentuk huruf Sin ( س). Selain itu, huruf Sin ( س) juga diperkenalkan melalui kaedah nyanyian “Sialinu” agar kanak-kanak Bajau Laut dapat menyebut huruf Sin ( س) dengan tepat, jelas dan betul. Kaedah ini turut memudahkan guru pelatih dan kanak-kanak Bajau Laut berkomunikasi sepanjang proses pembelajaran dilaksanakan. Pendekatan kualitatif dan bentuk kajian tindakan dipilih untuk melaksanakan kajian ini. Persampelan bertujuan dipilih sebagai peserta kajian kerana sasaran utama adalah golongan kanak-kanak Bajau Laut yang terlibat dalam program Madrasah Terapung. Seramai lapan (8) orang kanak-kanak Bajau Laut dipilih yang terdiri daripada dua (2) orang lelaki dan enam (6) orang perempuan. Kaedah temubual dan pemerhatian digunakan untuk mengumpul data kajian. Protokol temubual dan borang catatan pemerhatian digunakan sebagai instrument dalam pengumpulan data. Hasil pemerhatian dan temubual yang dijalankan, kanak-kanak Bajau Laut sangat tertarik untuk belajar huruf Al-Quran sepanjang tempoh pembelajaran dan berjaya menguasai huruf Sin ( س) dari aspek mengenal pasti, mengecam, mengingat serta menyebut dengan tepat, jelas dan betul. Kajian ini berharap agar bahan bantu mengajar “OngCard Sin” dan nyanyian “Sialinu” dapat diaplikasikan dalam teknologi sebagai satu bentuk pendekatan pembelajaran abad ke-21 kepada kanak-kanak Bajau Laut.

The convergence of Artificial Intelligence (AI), Industry Revolution 5.0 (IR 5.0), and Islamic economics presents a compelling paradigm for reshaping economic systems in alignment with ethical principles and technological advancements. This article investigates their intersecting dynamics and implications for economic development within Islamic economies. Through quantitative findings and thematic discussions, the study explores stakeholders' perceptions, expectations, and concerns regarding the integration of AI and IR 5.0 in trade practices. Key themes include awareness of AI technologies, perceived benefits and risks, readiness for AI integration, policy preferences, and ethical considerations. The findings underscore AI and IR 5.0's transformative potential to revolutionize trade operations, enhance economic competitiveness, and foster inclusive growth within Islamic economies, emphasizing responsible AI deployment and policy frameworks.

The Bantul Regency Tourism Department has strategically positioned Instagram as a key platform in its marketing strategy. Utilizing Instagram, the department executes effective marketing communications, ensuring swift and extensive engagement with consumers. This study aims to assess the implementation of the Bantul Regency Tourism Department's marketing communication strategy through Instagram, with a focus on increasing followers in 2023 on the @jelajahbantul.id Instagram account as a replacement from @dinparbantul account which was hacked on August 3rd 2023. The research adopts a qualitative approach, employing a case study method. Data for the study were gathered through structured interviews and document analysis. The interviewees included three employees from the tourism department and two followers of the @jelajahbantul.id account. Additionally, document analysis involved examining posts, comments, and direct messages on the Instagram account @jelajahbantul.id, collected through screen captures. The selection of samples followed purposive criteria defined by the researcher. The findings reveal that out of the six strategies implemented by the Bantul Regency Tourism Department on their Instagram account, there have proven most effective in increasing followers: increasing engagement and collaborations. Increasing engagement Excellent service emerged as the most impactful strategy for increasing follower numbers increasing engagement, this strategy was adopted as a distinctive approach to set the department apart from others and excel in public service, while collaboration became the most intensively applied strategy by the Bantul Regency Tourism Department These two strategies emerged as exceptional, becoming the primary focus for implementation during the post-hack period in the department.

This study aims to examine the influence of trust on Dayah Leaders towards the level of students’ trust in Covid-19 vaccination. Using survey method, the study involved a sample of 500 students in 5 Dayah in Banda Aceh and Aceh Besar both who had implemented vaccination policies and/or had only suggested vaccination appeals for their students. Conditions in Aceh are unique, namely the distinctiveness of Aceh which is robust with Islamic nuances and religious leaders are believed to be a source of information who are able to foster public trust. Nevertheless, this study confirms that student participation in the Covid-19 Vaccination is not entirely based on the influence of trust on Dayah Leaders. The result suggested that there is an influence of trust on Dayah Leaders on students’ confidence in Covid-19 vaccination, but the correlation and the influence is low at 14 percent. This indicates there are several other factors which have higher influence in convincing vaccination policy for students. Hence, it gives recommendation for policy makers to properly construct the COvid-19 vaccination message in the future.

This research focuses on the representation of masculinity in each female character in The Big 4. In Indonesian television shows, women are often shown with unfavorable representations, often portrayed as a weak group compared to men. The highlighting of masculinity through female characters is very important, because it can shape people's perceptions and provide evidence that there is resistance to the stereotypes commonly attached to women. The purpose of this study is to understand how the representation of female masculinity is explained in the film The Big 4. This research uses a qualitative descriptive approach and analyzes it using semiotic analysis, specifically Charles Sanders Pierce's semiotic model through the representament, object, and interpretant. The results showed that each female character in The Big 4 movie has masculine characteristics of courage, heroism, power, and leadership. Based on the analysis, it can be concluded that the ideology used in this movie is the ideology of masculinity. This finding reinforces the concept that masculinity and femininity are interchangeable gender categories, and as such, performances of asculinity can also be portrayed by women.

A company needs a branding strategy to be able to market products, both goods and services, to potential customers. One of the branding strategies used is the use of social media to create a social brand image in order to highlight the characteristics, identity and values of a company. The creative industry sector has such a strategy, one of which is a wedding videographer from Purwokerto, namely Karsa Pictura, who relies on behind-the-scenes content to show the creative process when doing his work. This research aims to analyze how the behind-the-scene content strategy produced by Karsa Pictura Wedding Videographers improves their social brand image on social media. This research uses a qualitative descriptive approach with branding theory analysis from Schultz and Barnes. The results of this research are that Karsa Pictura uses a branding strategy through social media, especially Instagram. This social media has features that maximize behind-the-scene content from Karsa Pictura. It is hoped that the emotional side of potential customers will be touched after seeing Karsa Pictura provide the best results in their work. So the company's credibility is established. This is proven by the increase in the number of customers, reaching 61 job weddings in 2022. In accordance with the branding theory of Schultz and Barnes, Karsa Pictura succeeded in conveying a message clearly, gaining credibility, touching the target's personal side, creating motivation to use the company's services, and inviting customers.

Kajian ini bertujuan mengkaji keberkesanan transformasi digital dan norma baharu kepada penggiat industri pelancongan dan kebudayaan ketika mendepani cabaran penularan pandemic Covid-19. Kajian ini menggunakan kerangka teori yang digunakan Technology Acceptance Model (TAM) meliputi 206 responden penggiat industri pelancongan domestik di seluruh Malaysia. Responden dari pelbagai latar belakang dan negeri diminta melengkapkan borang soal selidik dan analisis deskriptif serta analisis kebolehpercayaan untuk meneliti sama ada transformasi digital membantu mereka dalam promosi perniagaan pelancongan selepas Covid19. Justeru, survey keratan rentas digunakan untuk mengutip data. Persoalan kajian yang jelas dan khusus dirangka untuk meneliti sekiranya perubahan trend dalam perniagaan dilaksanakan oleh penggiat industry pelancongan, dapat membantu mereka meneruskan kelangsungan ekonomi atau apakah mereka berputus asa dan mengambil keputusan tidak bernas dalam keadaan yang tidak menentu ketika itu. Penyelidik juga berharap dapat mengenalpasti strategi komunikasi efektif yang mereka gunakan dan sekiranya pendekatan itu dapat membantu memulihkan segera ekonomi negara dan pendapatan mereka. Hasil dapatan data mendapati bahawa penggunaan platform digital terbukti membantu para penggiat industry pelancongan untuk bangkit semula, setelah terjejas teruk akibat pandemik Covid-19 dan mereka boleh bergantung kepada platform ini sekiranya berlaku krisis di masa depan. Hasil daripada kajian ini boleh digunakan sebagai rujukan kepada penggiat industri pelancongan dan pihak Kerajaan juga, dalam mencapai matlamat untuk memulihkan perniagaan masing-masing serta ekonomi negara menerusi sektor pelancongan dan kebudayaan. Secara kesimpulannya, hasil kajian ini boleh menjadi panduan untuk memperbaiki dasar, pendekatan mahupun strategi perniagaan baru dalam norma baharu. Ia juga boleh menjadi rujukan untuk mempersiapkan industri sekiranya berlaku krisis lain di masa hadapan.

Women in video clip media are often represented in various ways that reflect cultural views and values. Various stereotypes are embedded, where women are often presented as sexual objects or only as background sweeteners. Video clip "Nxde", (G)I-dle voice resistance to the objectification of women's sexuality and express their bodies. The video clip tells the story of the popularity and luxurious life of a star who is treated with objectification. However, on the other hand, the scenes and lyrics in the video clip want to fight the objectification of women's sexuality and try to show their bodies as a form of celebration and freedom. This research aims to find out how the celebration of the female body as part of sexuality is represented in the video clip "Nxde" using John Fiske's semiotic analysis, namely the levels of reality, representation and ideology. The data collection technique is documentation of images from scenes in the video clip. The research conclusions are: 1) The expression of women's bodies in breaking the taboo on sexuality, 2) Representation of resistance to the objectification of women's sexuality, 3) Based on the results of the analysis, it shows that the ideology in the video clip "Nxde" contains a patriarchal ideology. Patriarchal ideology works through the placement of characters, costumes and symbols that refer to male authority.

The development of communication technology encourages digitalization in various aspects of business activities. E-commerce is a form of digitalization that allows business actors to market their products with a wider reach. Ecommerce allows buyers to shop more practically via websites or applications. Nowadays, buying and selling transactions via e-commerce have become increasingly popular among the public compared to conventional stores after entering the realm of social media. Business actors are required to be able to adapt and integrate with technological advances in order to survive in domestic and international competition. This research was conducted to see the impact of digital-based marketing in increasing sales of sharia-based Small and Medium Enterprises (MSMEs) in Indonesia. The research method used is an explanatory method with a quantitative approach. Data collection techniques were carried out through observation, interviews and literature study. The results of this research found an increase in sales of sharia MSMEs in Indonesia as a result of the use of digital-based marketing. The on-site payment feature or better known as cost on delivery makes people in Indonesia safer and more comfortable in making transactions via ecommerce. Apart from that, people consider that buying products through e-commerce is more practical and economical than having to come directly to a conventional shop.

In the digital era, many kinds of information on love are available including romantic films, revered in popular cinema. Romantic films are popular among youth because of their enchanting narratives of love, passion, and the promise of enduring affection and sensation of certain romantic scenes. However, not all aspects of romantic films are appropriate for students to emulate. The notion of love and romance is quite different and unique in Islam because it emphasizes honesty and dignity. This research explores the influence romantic films have on students' real-life relationships, by focusing on an Indonesian film "Cinta Subuh", adapted from the novel "Cinta Subuh" by Ali Farighi. It examines the complex web of romantic ideals and beliefs following the Islamic view of love. Aligned with the Uses and Gratifications theory by Katz and Blumler, this study clarifies how students choose media material that meets their love-affection needs. A focus group discussion was carried out among undergraduate students in USIM. The result showed that the “Cinta Subuh” film has successfully influenced students’ expectations and behaviours in influencing their real-life relationships with the person they love. This research found that “Cinta Subuh” had influenced students to follow the taaruf process to get to know someone before getting married. Another concept, the fajr prayer is highlighted in the "Cinta Subuh" film. The film also depicts the importance of seeking Allah’s love and blessing in finding love. Therefore, “Cinta Subuh” is depicted as an excellent romantic film in line with the teachings of Islam.

"Hudud" adalah istilah yang merujuk kepada hukum Islam yang meliputi pelbagai kejahatan dan hukuman yang dinyatakan dalam Quran dan Sunnah. Hukum hudud ini termasuk hukuman-hukuman seperti potong tangan bagi pencuri, rajam bagi orang yang berzina, dan lain-lain. Dalam konteks di Malaysia, isu hudud sering kali menjadi topik perdebatan yang hangat. Pada umumnya, media di Malaysia memberikan liputan yang luas terhadap isu-isu hudud. Media massa tempatan, termasuk akhbar, stesen televisyen, dan laman web berita, sering kali melaporkan perkembangan dan perbincangan mengenai usaha-usaha untuk memperkenalkan undang-undang hudud di negara ini. Media di Malaysia berperanan penting dalam membentuk pendapat awam mengenai isu-isu seperti hudud. Liputan yang telus dan seimbang mengenai hukum hudud dapat membantu masyarakat memahami implikasi serta hujah-hujah yang berkaitan dengan isu tersebut. Selain itu, media juga menjadi platform untuk perbincangan dan perdebatan terbuka mengenai hal ini, yang penting bagi proses demokrasi dan pembangunan sosial di Malaysia. Oleh itu, kajian ini akan meneliti pelaporan portal berita online Malaysiakini terhadap isu hudud yang ingin dilaksanakan di negeri Kelantan pada 2015. Malaysiakini yang dikenali sebagai portal berita yang berani dan terbuka dalam membincangkan isu-isu yang sensitif, sangat menarik untuk dikaji pelaporannya.