2024 ICIMAC (Extended Abstract)

Malaysia Madani, a political slogan termed by the current premiership, Datuk Seri Anwar Ibrahim on January 19th, 2023, promoting six core values: Sustainability, Prosperity, Innovation, Respect, Trust, and Care and Compassion, hence will ultimately produce Madani Ummah or Madani Society. This study aims (i) to identify the important roles of strategic communicator in the establishment of Madani Ummah, and (ii) to justify the relevant of Transformational Leadership theory towards the establishment of Madani Ummah. Towards achieving these objectives, the roles of strategic communicator as liaison between the government and its citizens are crucial. This paper has utilised the Transformational Leadership theory and suggest that effective leaders can bring major changes to the organisation they lead and motivate the subordinate to support the vision. This paper employs literature review through secondary material as the methodology. This study revealed that the strategic communication is a very important stepping stone for any governmental effort particularly in educating the citizens on the public policies and governmental planning. This study also highlighted the significant roles strategic communicator plays for instance the leadership through example, inclusive communication plan and being optimistic, as well as the involvement of every layer of the Malaysian citizens.

Korean dramas have gained popularity in Malaysia, leading to increased binge-watching behaviour among viewers. This study explores Korean dramas' influence on Malay Muslim women in Malaysia, specifically on the signs of binge-watching behaviour. Insights were gathered through semi-structured interviews with five young adult Malay Muslim women. The findings reveal how Korean dramas contribute to binge-watching behaviour among this demographic, emphasizing factors like cost-effectiveness and accessibility of streaming platforms. The study also examines indicators of binge-watching behaviour, including emotional engagement and audience attitudes toward Korean dramas. The research also uncovers the influence of Korean dramas due to messaging, celebrity preferences, and storyline development in Korean dramas. This research contributes to a deeper understanding of the intersection between Korean dramas, streaming platforms, and binge-watching, with implications for the audience's beliefs, attitudes, and emotions in viewing Korean dramas. Future studies should further explore these topics among Malay Muslim males to better understand the diverse impact of Korean dramas on viewers' lives.

Artificial intelligence (AI) has recently become an important phenomenon. Interestingly, some Islamic groups have used AI to ask about Islamic information. Of course, the validity, accuracy, and veracity of AI-related information are in severe debate. The two most prominent Islamic organizations in Indonesia, Nahdlatul Ulama (NU) and Muhammadiyah have responded to the existence of this AI technology. This article reviews how NU and Muhammadiyah responded to AI as a means of Islamic information. By using qualitative methods, which focus on data in the form of statements by NU figures, offline and online, this article concludes that both NU and Muhammadiyah view AI as a challenge and threat to Islamic authority. However, NU tends to view that AI-generated information should not (haram) be used as a reference. For NU, AI cannot be trusted as a provider of religious information. This differs from Muhammadiyah, who emphasizes that preachers can consider AI technology as a vehicle for da'wah. Even for Muhammadiyah, preachers are encouraged to use this technology. NU tends to be more traditionalist and closed regarding AI and even views AI as a threat to Islamic boarding school (pesantren) culture; meanwhile, Muhammadiyah is more open to adapting to new technology. These findings can be a reference in developing Islamic da'wah media in the context of dynamically emerging technology

Artificial Intelligence (AI) is a technology that simulates intelligent behaviour using computer programming and advanced neural network learning systems, enabling machines to perform cognitive tasks and solve problems independently without human intervention. This paper will put AI as one of the technologies that can influence student engagement with great motivation in education and discover AI and education as one of the initiatives for motivating students. The fulfillment of the previous study recommendation in terms of completely comprehending the implications of AI on student learning results and motivation is the main this research was developed. The researcher decided to conduct this research for additional knowledge about AI and students’ engagement in education. This paper aims to explore AI’s role in the educational process. It seeks to study the impact of AI on students' engagement and motivation while providing insights into the dynamic interplay between technology and education. This study employs qualitative approaches by conducting semi-structured interviews with undergraduate students in the Faculty of Leadership and Management (FKP),Universiti Sains Islam Malaysia (USIM). Thematic analysis has been thoroughly applied to derive the findings. The comprehensive implementation of this methodology improves the study's reliability, increasing its validity and accuracy by attentively recognising and analysing major themes drawn from participant responses. The results show that AI has a multifunction role that impacts student engagement and motivation in the educational process. It aligns with the Uses and Gratifications Theory (UGT), offering a theoretical framework to understand how students purposefully engage with AI to achieve learning objectives in education. Despite the limitations and barriers that the researcher faces, this paper contributes and provides fresh knowledge to the field of AI through educational perspectives and insights.

that presents a variety of information, info and entertainment. There are dozens of radios in Malaysia that have different ways of presenting elements and information. This study examined the extent to which students at Universiti Sains Islam Malaysia listened to Radio Ikim and Zayan Fm, identified decision-making patterns and factors that caused students to listen to Radio Ikim and Zayan fm. The study found that most students at Universiti Sains Islam Malaysia have listened to Radio Ikim and Zayan but are not inclined to listen to it every day.

Gitlicious' web series "My Lecture My Husband," season 1, directed by Monty Tiwa, tells the story of an arranged marriage between a student and a lecturer. Inggit, a student with a boyfriend, was betrothed by her father to someone she did not know. The man who wanted to be arranged was an English lecturer at his college, and Inggit hated the lecturer. This study aimed to determine how the audience received matchmaking between lecturers and students in the web series. This study used a qualitative approach with the reception analysis method of the Stuart Hall encoding/decoding model. The reception analysis method examines audience responses, comparing media discourse with audience reception. In the process of meaning, the audience is divided into three positions: dominant hegemony, negotiation, and opposition. The study showed different results from each informant. The results showed that one informant with a background as a teacher, one with a background as a student, and one with a background as a high school student were in a position of dominant hegemony—meanwhile, three informants with backgrounds as students. Be in a negotiated position. Differences in experience, beliefs, social background, economics, and status also color each position.

Corporate Social Responsibility (CSR) serves as a means for companies to integrate local culture and wisdom into their business strategies. PT Kilang Pertamina Internasional (KPI) RU IV Cilacap implements CSR strategy through the development of New Renewable Energy (EBT) in Bondan Hamlet, with qualitative descriptive research methods and case study approaches. The company also designs the program by making a roadmap, starting from the initiation of the program to the stage of independence or exit program. This research is focused on the 2021-2022 period, where the program has reached the exit program, the sustainability of CSR programs, and community independence by considering the local wisdom of Bondan Hamlet. In this period, Bondan Hamlet formed and developed the Bondan Sukses Sejahtera cooperative, constructed the Early Warning System Rob Flood (EWSRF), Bondan Hamlet as an EBT laboratory, and became a Berdikari Energy Village. The results of this study use a bottomup approach with the concept of sustainability, as well as an analysis of program planning and implementation based on social mapping to understand needs, potentials, supporting factors, and inhibiting factors. The supporting factor is the potential of a supportive environment to implement EBT-based programs, such as high solar and wind; the social aspect is in the form of community enthusiasm to develop very high in Bondan Hamlet. While inhibiting factors are challenging to access, monitoring can only be done sometimes, and there is potential conflict. The solution involves the role of local heroes as mediators and community development officers as liaisons between the community and the company.

Bunyamin Wari is an Indonesian landscape photographer who has been recognized by the world and has various achievements at the international level. His photos are often uploaded through Instagram social media named @benysukasuka18. To distinguish Bunyamin from other photographers, there is a need for strong personal branding. The purpose of this research is to find out the personal branding strategy used by Bunyamin Wari in his Instagram social media as a landscape photographer. This type of research is qualitative case study research and analyzes it using 8 concepts of personal branding formation according to Montoya. The theoretical framework in this research includes personal branding, the concept of personal branding formation, and Instagram as a personal branding media. The results of the research show that Bunyamin Wari always has a uniqueness in the photos he uploads on Instagram. Bunyamin uses angle, color tone selection, and dramatic impression in each photo. Bunyamin Wari also applies 8 concepts of personal branding according to Montoya. With this, Bunyamin succeeded in forming his personal branding as a landscape photographer on Instagram social media that is different from other photographers. Due to the strong personal branding that he has, his photo work can be recognized by others because of its uniqueness.

In today's fast-paced world, individuals often struggle to balance the demands of their busy schedules with the need for relaxation and stress relief. Mobile games have emerged as a convenient and accessible solution to this dilemma, offering a portable means of unwinding amidst the chaos of daily life. This study explores the intersection of gaming and relaxation, providing users with a curated selection of mobile games explicitly designed to promote calmness, mindfulness, and stress reduction. Through engaging gameplay mechanics, soothing visuals, and immersive soundscapes, these games offer a reprieve from the pressures of modern life, allowing players to escape into tranquil virtual environments at any time and place. By leveraging the ubiquitous nature of smartphones and tablets, the study aims to democratise access to relaxation tools, empowering individuals to prioritise their mental well-being amidst the hustle and bustle of their hectic schedules. Through a combination of research-backed design principles and user feedback, this innovative platform seeks to redefine the role of mobile gaming as not only a source of entertainment and a valuable resource for promoting mindfulness and relaxation in the digital age.

The care economy encompasses paid and unpaid care work like childcare and eldercare, vital due to evolving family structures and women's increased workforce participation. Conflict resolution involves addressing disputes, identifying causes, and finding solutions. Survey research is used to gauge perceptions and attitudes towards establishing a mediation center in Sarawak. Data collection via online or paper-based forms is analyzed using statistical software, yielding descriptive statistics. Findings show the mediation center positively meets community needs and expectations, receiving overwhelming support from respondents.

The global halal cosmetics industry is lucrative and valued USD 9637.6 million in 2022 and expected to grow further to USD 12220 million by 2030. This growth is attributed to the increasing numbers of the population of affluent Muslims. However, past studies revealed the lack of knowledge of consumers on the industry practices, on the ingredients in cosmetics products, and on the rules of permissibility of cosmetics. In such a situation, the consumers often fall prey to fraudulent and harmful cosmetics products. This lack of knowledge is contributed by the complexity of the cosmetics value chain, in which most times the activities within the value chain remain hidden from the public view. A first step toward resolving these issues is to understand the elements in the value chain of cosmetics. Specifically, the purpose of this study is to identify the different categories of players in the halal cosmetic value chain. Understanding of the different categories of the players in the industry based on the value chain is fundamental in supporting understanding of the practices in the industry and ultimately help educate the consumers. This article, which presents the preliminary findings of the study, revealed that cosmetic producers can be categorized based on their functions in the value chain and the size of their operations. Among the companies involved in halal cosmetics, their growth strategies of vertical integration are common in the industry, indicative of the dynamic and evolving nature of the industry value chain.

The Small and Medium Enterprise Development Program is one of the Corporate Social Responsibility work programs of PT Madubaru PG-PS Madukismo, which has been around since 1992. To determine the success of the communication process, as well as to find out the advantages and disadvantages that exist to prevent failure. More significantly, in the future, there needs to be an evaluation process. One evaluation model that can be carried out is a communication audit. This research aims to determine the communication process and implementation of Small and Medium Enterprise development programs through communication audits. This research is based on the communication audit model of conceptual structure model by Howard Greenbaum in Andre Hardjana's book entitled "Communication Audit Theory & Practice." This study used a descriptive qualitative method. Data collection techniques include conducting in-depth interviews and documentation. The research results show that at PT Madubaru in 2023, the program has been implemented well because every year, PT Madubaru always makes references for program implementation and has clear objectives. However, communication does not occur formally, so the communication function does not have a place in planning organizational goals. As a result, there is no particular organizational method that can be applied to overcome problems and communicate both with fellow members and with partners. For this reason, PT Madubaru must place communication as an essential aspect of the company and create policies related to communication for the sustainability of the program in the following years.

The use of technology to cheat, harass, and disseminate false information is classified as cybercrime. In Malaysia, the statistics of cybercrime have significantly increased, highlighting its growing importance as a national concern. Despite existing research on cybersecurity, there is a lack of studies specifically addressing how the media reports on this issue. The media plays a crucial role in shaping public perceptions and raising awareness about the prevalence and risks of cybercrime. Hence, the current study aims to examine the coverage of cybercrime by the Malaysian mainstream media online, namely The Star, China Press, and Harian Metro. Framing theory was employed as the theoretical framework, while content analysis was used as the research method. Data will be gathered from online news related to cybercrime in Malaysia from the year 2022 to 2023. The analysis will look at the types of news, news sources, attribution of responsibility, and framing used in the reporting of cybercrime. The findings of this study will enhance the understanding of the media’s frames in influencing public perception and awareness of cybercrime. The study provides insight into media frames in shaping the issues on cybercrime which potentially could lead to a more informed and vigilant public in this pressing issue.

Today's marketing relies heavily on online advertising platforms, especially social media, to promote the marketer's brand. This platform is seen as more effective, opening space for advertisers to be creative and being a profitable investment due to the high cost of buying media, which is cheaper than other media platforms. This study examines the influence of content-related variables, including content type, frequency, and format, on consumer attitudes. It evaluates the impact of social media usage patterns on consumer attitudes toward social media marketing among USIM students. This study uses a quantitative methodology, with an online survey distributed to 100 students from USIM students. SPSS was used in this study to analyze the data. Therefore, advertisers need to understand the attitude of users, especially the current generation of users, towards marketing on social media since they are the most active generation using social media. Consumers' attitudes toward marketing influence their responses to advertising, and consumer response behaviors such as avoiding online ads result from their negative attitudes toward advertising that may be due to cultural influences that have been shown to influence consumer behavior and consumption

The government's image can be formed from news spread in society, primarily if the news is conveyed by credible media such as the Kedaulatan Rakyat Newspaper. The problem that has not been resolved until now is the waste problem in the Special Region of Yogyakarta, which requires handling from the government. This problem was widely reported by the media, thereby risking the image of the DIY Government. This research aims to analyze the tone, type, source, and image of the DIY Provincial Government in handling the waste emergency through news presented by Kedaulatan Rakyat in 2023 using quantitative content analysis. The research showed that the reliability coefficient (CR) value obtained for the news tone was 90%. This value indicates consistency and reliability in the two coders' news tone coding process. Meanwhile, the news type reliability test results show a CR value of 99%, and the news source reliability test results show a CR value of 100%. These results prove that the image of the DIY Provincial Government is positive because the content presented has a good influence on the media and creates positive opinions in the public. The population of this research consists of all reports from the DIY Provincial Government on handling emergency waste problems in the Kedaulatan Rakyat Newspaper in 2023, totaling 140 articles.

Corporate social responsibility refers to a company's commitment to enhancing the local community's well-being by implementing business policies and allocating corporate resources. PT Madubaru PG-PS Madukismo is a sugarcane agroindustry firm committed to increasing its involvement in empowering and strengthening the economic and social conditions of the community and the environment. This qualitative descriptive study aims to obtain an overview of the implementation of social and environmental responsibilities at PT Madubaru through the Bantuan Modal Kerja (Working Capital Support) program. The research findings indicate that PT Madubaru executed the corporate social responsibility stages, including preparation, implementation, evaluation, and reporting. Furthermore, during its execution, the program receives support from the top management, and the allocation of help is determined based on the prevailing policy. Transparency and accountability are achieved by the submission of reports. Determining territorial coverage is based on relevant policies, while monitoring and evaluation activities are conducted monthly. This program is long-term, and its positive effects can be seen in the community’s sense of belonging. Nevertheless, PT Madubaru encountered issues related to the late payments of installments by beneficiaries. These challenges were addressed through continuous visits and active engagement of the beneficiaries in exhibitions. For enhanced efficacy, PT Madubaru can collaborate with external entities to administer the program and establish stricter implementation and beneficiary selection rules.

Corporate Social Responsibility (CSR) ia an obligation that must be fulfilled by the company to various parties who have interest in the company. Such is the case with CV. Gasela is one of the companies that implement CSR programs as a form of social responsibility to the community. This study aims to explain how thw implementation of Corporate Social Responsibility (CSR) strategies implemented by CV. Gasela in 2020-2023 as an effort to improve its image, as well as find out what types of CSR programs are on CV. Gasela. The method used in this study is a qualitative descriptive method with a post-positivistic paradigm and data validity test used through source triangulation techniques. The results of this study show that the implementation of Corporate Social Responsibility (CSR) CV. Gasela has a positive impact on people's lives. Community is a key element of Corporate Social Responsibility programs that can help create social, economic, and environmental balance. Therefore, the implementation of Corporate Social Responsibility (CSR) helps companies adapt to the surrounding environment and improve the company's image, so that people become more familiar with the company.

This research delves into the crucial role of the creative team in determining the production strategy of the Rumpi No Secret talk show program on Trans TV. In the highly competitive television industry, the creative team plays a vital role in conceptualizing ideas, choosing themes, and selecting guest stars to ensure the show's survival. By using privacy as a commodity to attract viewers' attention, this program has consistently achieved high ratings and shares. The research incorporates theories on creative team strategies, talk shows, and existence in TV programs, utilizing a qualitative approach with a descriptive case study research method. The results of the study reveal that the creative team's role is crucial in the success of talk shows on television. The focus should be on creating concepts that attractively select sources and package content to maintain and increase audience interest. The study also demonstrates how talk shows, particularly Rumpi No Secret, can achieve success by implementing effective creative strategies in presenting hot issue guest stars and maintaining the show's attractiveness in the competitive television industry. The program's success is attributed to the strategic role of the creative team in determining themes, selecting sources, and packaging news about celebrities. In summary, the creative team plays a pivotal role in the success of talk shows, and their strategic contributions in conceptualizing ideas, selecting themes, and choosing guest stars determine the show's survival and success.

English Language Teaching (ELT) classrooms functioned as focal points of cultural diversity, where individuals from diverse backgrounds converged to acquire English proficiency. In the contemporary globalized landscape, nurturing cross-cultural understanding was a fundamental requisite for proficient communication and the cultivation of intercultural competence. The objective of this research was to investigate the perspectives of students concerning Cross-Cultural Understanding within ELT environments. Employing a quantitative methodology, the research utilized a questionnaire to elicit data from students enrolled in ELT programs. The results clarified the importance of cultural sensitivity and the influence of classroom dynamics on interactions across cultures while highlighting the challenges students faced when dealing with cultural differences. Moreover, the study advocated for the integration of cross- cultural understanding into ELT pedagogy, thereby fostering inclusive learning environments conducive to intercultural communication and comprehension. This research contributed valuable insights to language education research, informed the development of culturally responsive teaching practices in ELT classrooms, and promoted inclusive learning environments conducive to intercultural communication and understanding.

This research explores the complex role of social media, with a particular focus on Instagram, in transforming the branding of tourism destinations. It centers on the significant impact of user-generated content (UGC) on Instagram in contributing towards tourism destination branding. Focusing on Penang, a UNESCO World Heritage Site renowned for its rich multicultural legacy and historical significance, as a case study to illustrate the capacity of social media in destination branding. This paper aims to understand how UGC affects the process of destination branding by identifying the main associations of various elements related to popular tourist destinations in Malaysia, namely Penang. Through content analysis of both visual (images) and textual (hashtags) components from Instagram, this research aims to unravel the key associations and perceptions tourists hold about Penang, contributing towards the destination's branding. Findings from this study highlight the transformative impact of Instagram in the destination branding process, not only in enhancing the destination's identity but also in empowering tourists to become active participants in shaping its identity of the destination. This paper illustrates the evolving nature of destination branding in the digital era, where visual storytelling and shared experiences generated by users on social platforms like Instagram significantly influence the role in the branding process through visual and content sharing.