2024 ICIMAC (Extended Abstract)

The Small and Medium Enterprise Development Program is one of the Corporate Social Responsibility work programs of PT Madubaru PG-PS Madukismo, which has been around since 1992. To determine the success of the communication process, as well as to find out the advantages and disadvantages that exist to prevent failure. More significantly, in the future, there needs to be an evaluation process. One evaluation model that can be carried out is a communication audit. This research aims to determine the communication process and implementation of Small and Medium Enterprise development programs through communication audits. This research is based on the communication audit model of conceptual structure model by Howard Greenbaum in Andre Hardjana's book entitled "Communication Audit Theory & Practice." This study used a descriptive qualitative method. Data collection techniques include conducting in-depth interviews and documentation. The research results show that at PT Madubaru in 2023, the program has been implemented well because every year, PT Madubaru always makes references for program implementation and has clear objectives. However, communication does not occur formally, so the communication function does not have a place in planning organizational goals. As a result, there is no particular organizational method that can be applied to overcome problems and communicate both with fellow members and with partners. For this reason, PT Madubaru must place communication as an essential aspect of the company and create policies related to communication for the sustainability of the program in the following years.