2024 ICIMAC (Extended Abstract)

Physical health plays a crucial role in enhancing human performance. In the era of demographic bonuses, maintaining health becomes crucial to support a madani society. Unfortunately, society often overlooks physical health, such as pain conditions that are considered merely a result of fatigue. Amidst the rapid development of internet technology, Yayasan Peduli Nyeri Indonesia or Indonesia Pain Care Foundation utilizes social media, particularly Instagram, as an effective platform to provide education and raise public awareness regarding pain-related issues. The research investigates the management practices of Yayasan Peduli Nyeri Indonesia on Instagram aimed at increasing public awareness regarding pain-related issues. A qualitative descriptive methodology was employed, incorporating interviews and documentation. Data collection utilized purposive sampling. The study, guided by Junaedi's framework on social media management functions, identifies four key stages of management. Planning entails detailed activity planning for the organization's four accounts. While organizing is characterized by systematic approaches, especially within the media division. Actuating emphasizes content production using Instagram features. And controlling encompasses a comprehensive review of achievements.