2024 i-STET

Gold, renowned for its stability and resilience, has re-emerged as a potential savings alternative for young investors. Its historical ability to withstand economic fluctuations and hedge against inflation offers a stark contrast to the unpredictable nature of conventional markets. Beyond its economic appeal, gold carries cultural significance in many societies, adding to its allure for young people seeking to connect with their heritage and build a solid financial foundation. However, the path to gold-based savings is not without its challenges. Price volatility and the lack of direct income generation can deter some potential investors. Additionally, a significant knowledge gap exists regarding how young people perceive and engage with gold as a savings option. While research has explored their general savings behavior and investment preferences, few studies have delved into the specific domain of gold-centric financial plans. To bridge this crucial gap, this study aims to illuminate the factors influencing young people's decisions regarding gold-based savings. This study seeks to provide valuable insights for financial institutions and policymakers. This comprehensive understanding will empower young people with the knowledge and confidence to make informed investment choices.