Browsing by Author "Eizan Azira Mat Sharif"
Now showing 1 - 11 of 11
Results Per Page
Sort Options
- Some of the metrics are blocked by yourconsent settings
Publication An Analysis Of Theory Of Planned Behaviour - Understanding Senior Citizen Behavioural Intention (BI) To Use RapidKL Touch N Go At Klang Valley, Malaysia(Global Academic Excellence, 2018)Eizan Azira Mat SharifThe evolution of new technology in Malaysia has promoted the transformation of Malaysian lifestyle. The presence of this environment has serious implication for Malaysians and should be adopted as soon as possible since it is progressively growing. As for Generation X and Y, the acceptance and usage of new technology may not have any aggravation. However, Senior Citizens may experience complications in the acceptance and usage of new technology. The purpose of this research is to understand the reasons of behavioral intention to use RapidKL Touch N Go for bus services among the Senior Citizens. Qualitative research had been applied and mainly engaged with two approaches; 1) in-depth interviews and 2) observations. A total of seven (7) informants were involved in this research. - Some of the metrics are blocked by yourconsent settings
Publication Developing a Model of Human Management for Muslims in Creative Media Industries(European Publisher, 2021) ;Nur Kareelawati Abd Karim ;Rosidayu Sabran ;Mohd Rosmizi Abd Rahman ;Dini Farhana Baharuddin ;Khatijah Othman ;Muhammad Khairi Mahyuddin ;Eizan Azira Mat SharifSami Salama Hussen HajjajThis paper proposes a model of human management developed from a qualitative research project carried out between 2016 and 2019. The project involved a total number of 100 participants who work with television and new media industries in Malaysia. These participants include 14 managers, 46 creative production workers, 30 production workers (technical), and 10 participants representing policymakers. The model was built upon a four-layer conceptual framework comprising analyses of (i) organisation, (ii) policy, (iii) production community and (iv) product/text. In doing so, we examined how these media production workers manage and balance between their; (i) personal, emotional, (ii) religious-spiritual and (iii) professional life. The study also identifies systematic approaches to managing the challenges faced by Muslims media professionals. A model of human management proposed by this project takes into consideration of elements, such as (i) organisational culture, (ii) values, (iii) leadership, (iv) workplace policy and also, such meanings as (i) ‘being human,’ (ii) ‘humanised workplace,’ and (iii) ‘doing good work. - Some of the metrics are blocked by yourconsent settings
Publication Expert Consensus On The Development Of An Islamic Creative Media Model Through The Fuzzy Delphi Method(Pakistan Journal of Life and Social Sciences, 2023) ;Rosmawati Mohamad Rasit ;Muhamad Faisal Ashaari ;Khazri Osman ;S. Salahudin Suyurno ;Eizan Azira Mat Sharif ;Mohammad Asraf MuslimMuhammad Amirul Nor FaizalThe diverse audience market for creative media such as film and drama often needs help with the low accuracy of representation regarding works related to Islamic perspectives. Additionally, industry practitioners need a unified creative media model from an Islamic perspective to guide their work. Therefore, this study aims to develop an Islamic creative media model based on expert consensus using the fuzzy Delphi method. The research design uses a fuzzy Delphi approach to develop an Islamic creative media model. This study incorporates elements of Islamic creative media structures as a data collection method. Ten experts from the media industry, Islamic studies, and media communication participated. Based on expert consensus, the results demonstrated the triangular fuzzy value and the accuracy of the defuzzification process. The expert panel agreed and accepted that Islamic creative media consists of creative works (93%, 0.0304), industry players (92%, 0.0350), and audiences (94%, 0.0195). It was shown that the consensus percentage is above 75 percent at the threshold (d) <0.2, signifying that these domain elements have successfully culminated in an Islamic creative media model. The model is intended to serve as a valuable guide for media professionals, creative industry practitioners, and stakeholders in creating content that aligns with the Islamic narrative. Based on insights from contributions from creative media and religion experts, the model-building results can form the basis for further research, particularly in-depth analysis of case studies within the industry. - Some of the metrics are blocked by yourconsent settings
Publication The Impact Of Idealized Imagery Of Models/celebrities In Malaysian Television And Online Commercial Towards Youth Behaviour(Asian Scholars Network, 2022) ;Eizan Azira Mat SharifSiti Nur Najwa Farhah Mohd AzharAdvertising plays an important role to educate, promote and create awareness for a company's product and services through traditional media such as television, radio, newspaper, billboard, and magazine or via the Internet. It is not easy to persuade potential and target market to buy the product. Therefore, advertisers decided to use any methods to attract the customer's attention. One of the ways includes using beautiful and well-figured models in their advertisements. However, some of the ads do not look relevant to the product. The advertisers' objective is to develop the ads that can grab attention, create interest and desire to purchase. The study's major purpose is to look into the effects of the media on body image and self-esteem in males and females aged 19 to 24. The media is the most influential contributor of social acceptance norms surrounding physical expectations, ideal height and weight, which have been the main factors contributing to one dissatisfaction of his or her own physical appearances and in turn, attributed to mental health issues such as depressive disorder, inferiority complex and disturbed eating habits. A quantitative non-experimental correlational method was used, and a total of 354 participants involved in this study which consists of 225 females and 129 males. Participants completed survey questionnaires containing three sections, which included media exposure, body image, and self-esteem. Data from these survey questionnaires were analysed using Statistical Package for the Social Sciences (SPSS). The results derived from the study shows that females tend to have lower body image than males, but there is no significant linkage between a person's body image and self–esteem. The result also shows that there is a negative correlation between media exposure and self-esteem for both males and females. - Some of the metrics are blocked by yourconsent settings
Publication Memahami Aspek Penghinaan Terhadap Agama Islam Di Malaysia(Penerbit USIM, Universiti Sains Islam Malaysia, 2021-10-26) ;Roslizawati Mohd Ramly ;Marina Munira Abd Mutalib ;Wan Mohd Fazrul Azdi Wan Mohd Razali ;Nurhafizah Mohd Shukor ;Mohd Rosmizi Abd Rahman ;Eizan Azira Mat Sharif ;Muhamad Zaki MustafaIzzudin Mohd HarisIsu penghinaan agama Islam di Malaysia terutamanya di media sosial masih tidak dapat ditangani dengan sebaiknya melalui sistem perundangan sedia ada. Sehingga ke hari ini masih berlaku perbuatan mencerca, menghina dan merendahkan martabat agama Islam di negara ini. Melihat kepada situasi semasa maka satu langkah pencegahan perlu diambil bagi menangani isu ini. Untuk tujuan tersebut kajian ini telah menjalankan kajian untuk mengenal pasti apakah faktor-faktor yang menyebakkan berlakunya penghinaan agama Islam di Malaysia. Kajian ini telah menggunakan pendekatan kualitatif, di mana data diperolehi melalui analsis teks (textual analysis) dan temu bual mendalam (in-depth interview). Para informan dipilih dari kalangan individu yang mempunyai kepakaran dan pengetahuan untuk menjelaskan isu dan permasalahan kajian ini. Data temu bual telah ditranskip dan dianalisis secara deskriptif. Dapatan kajian mendapati bahawa terdapat pelbagai aspek dan konteks berlakunya penghinaan agama yang secara asasnya saling berkait rapat. Oleh itu, pendekatan pencegahan perlu dimulakan daripada aspek pendidikan dan da’wah. - Some of the metrics are blocked by yourconsent settings
Publication Pengamalan Komunikasi Dakwah kepada Orang Asli di Negeri Selangor(USIM Press, 2023) ;Abu Sofi Hasbullah ;Suhailiza Md. HamdaniEizan Azira Mat SharifBerdakwah kepada Orang Asli bukanlah sesuatu yang baru untuk para pendakwah di Malaysia. Pelbagai cara yang digunakan untuk memastikan ajaran Islam sampai kepada Orang Asli. Terdapat pelbagai cabaran dan halangan yang dihadapi oleh pendakwah seperti sukar menguasai bahasa Orang Asli dan kelemahan yang ditunjukkan oleh pendakwah itu sendiri. Maka kajian ini dijalankan untuk mengenalpasti komunikasi dakwah yang digunakan oleh pendakwah kepada Orang Asli dan juga mengenalpasti halangan dan cabaran dakwah komunikasi yang dihadapi oleh pendakwah ketika berdakwah kepada Orang Asli. Kajian kualitatif ini menggunakan reka bentuk kajian kes. Data diperolehi melalui temubual separa struktur dengan melibatkan seramai sembilan orang Penggerak Masyarakat Orang Asli (PMOA) di Negeri Selangor sebagai peserta kajian. Data disusun dan dikodkan mengikut tema dan dianalisis secara deskriptif. Hasil kajian menunjukkan terdapat dua jenis komunikasi dakwah yang digunakan oleh pendakwah iaitu secara lisan dan bukan lisan. Pendekatan dakwah bil-hal mendapat respon yang baik dalam kalangan Orang Asli. Namun begitu, dakwah bil-qolam dan dakwah bil-lisan masih lagi relevan untuk digunakan kepada Orang Asli. Pendakwah lebih gemar gemar menggunakan dakwah bil-hal ketika berdakwah kepada Orang Asli seperti ziarah rumah Orang Asli dan membantu Orang Asli yang dalam kesukaran. Selain itu terdapat juga cabaran dan halangan yang dihadapi oleh para pendakwah seperti disihir oleh Orang Asli ketika berdakwah. Terdapat juga Orang Asli yang menggunakan rumah mereka untuk dijadikan gereja bagi menyebarkan fahaman Kristian kepada penduduk kampung. Namun, dengan adanya pelbagai bentuk metodologi dakwah, ia dilihat mampu melembutkan hati Orang Asli. Oleh itu, usaha dan kemahiran para pendakwah perlu diperkemaskan dari pelbagai aspek bagi memastikan kejayaan misi dakwah. - Some of the metrics are blocked by yourconsent settings
Publication Persepsi Pemimpin Terhadap Punca Penghinaan Agama Islam di Media Sosial dan Langkah Pencegahannya(Penerbit USIM, 2022) ;Roslizawati Mohd Ramly ;Marina Munira Abdul Mutalib ;Mohd Rosmizi Abd Rahman ;Nurhafizah Mohd Shukor ;Eizan Azira Mat Sharif ;Wan Mohd Fazrul Azdi Wan Mohd RazaliMuhamad Zaki MustafaIsu penghinaan terhadap Agama Islam di media sosial merupakan isu yang masih tidak menemui jalan penyelesaian yang tuntas sehinga ke hari ini. Penghinaan yang paling kerap dilakukan adalah menghina Rasul umat Islam iaitu Nabi Muhammad SAW. Rentetan daripada itu, menyebabkan segelintir umat Islam mengambil tindakan menyerang individu yang bukan sahaja menghina agama Islam malahan membuat provokasi kepada umat Islam. Isu ini mendapat perhatian yang serius daripada pihak pemimpin kerana boleh menjejaskan kestabilan dan keharmonian negara. Justeru, kertas kerja ini bertujuan untuk meneliti isu ini berdasarkan persepsi pemimpin di Malaysia. Bagi tujuan tersebut kajian ini mengaplikasikan kaedah kualitatif berdasarkan analisis kandungan. Data-data dikumpul melalui analisis dokumen daripada laporan-laporan akhbar di Malaysia. Enam akhbar atas talian berbahasa Melayu telah dipilih sebagai sampel dalam kajian ini iaitu Berita Harian, Utusan Malaysia, Harian Metro, Mstar, AstroAwani dan Sinar Harian. Data-data diambil daripada laman web rasmi akhbar-akhbar tersebut. Analisis dilakukan dengan memfokuskan kepada dua aspek iaitu punca-punca berlaku penghinaan, dan kaedah membanteras isu ini. Hasil kajian mendapati bahawa punca berlaku penghinaan agama dikaitkan dengan Gerakan yang mendokong fahaman Liberalisme, Pluralisme, ketagihan dadah, gangguan mental, kejahilan, dan ekstremisme. Justeru kaedahyang disarankan untuk mencegah penghinaan agama perlu melalui pendidikan dan penguatkuasaan undang-undang. - Some of the metrics are blocked by yourconsent settings
Publication Respon Netizen Non-Muslim Terhadap Kes Tangkapan Hina Nabi Muhammad di Media Sosial(Penerbit USIM, 2022) ;Roslizawati Mohd Ramly ;Marina Munira Abd Mutalib ;Mohd Rosmizi Abd Rahman ;Nurhafizah Mohd Sukor ;Eizan Azira Mat Sharif ;Wan Mohd Fazrul Azdi Wan RazaliMuhamad Zaki MustafaKes tangkapan individu yang melakukan perbuatan menghina Nabi Muhammad SAW di Media Sosial telah diselar oleh beberapa NGO dan pemimpin non-Muslim di Malaysia sebagai menyekat hak kebebasan bersuara dan diskriminatif. Di alam maya, laporan kes tersebut juga telah mencetuskan pelbagai reaksi dan pandangan daripada warganet. Kertas kerja ringkas ini bertujuan untuk meneliti respon netizen non Muslim terhadap tindakan penguatkuasaan undang-undang ke atas individu yang didakwa melakukan penghinaan terhadap agama Islam di Malaysia. Metod yang digunakan adalah metod kualitatif dengan melihat kepada komen di media sosial Facebook ke atas berita berkaitan tangkapan untuk mengenalpasti adakah netizen non-Muslim turut mempunyai pandangan yang sama. Berdasarkan analisis terhadap komentar, penelitian ini menunjukkan bahawa respon netizen non-Muslim cenderung melihat adanya diskriminasi dalam pelaksanaan undang-undang berkaitan pencegahan penghinaan agama. - Some of the metrics are blocked by yourconsent settings
Publication Tema Penghinaan Agama Islam Di Media Sosial: Satu Tinjauan Awal(Akidah and Religion Studies Programme ,Faculty of Leadership and Management, USIM, 2020-11-04) ;Roslizawati Mohd Ramly ;Eizan Azira Mat Sharif ;Marina Munira Abd Mutalib ;Mohd Rosmizi Abd RahmanWan Mohd Fazrul Azdi Wan Mohd RazaliPenghinaan agama khususnya terhadap agama Islam sejak akhir-akhir ini seolah-olah menjadi satu trend di media sosial. Unit Pemantauan lsu Hina Agama, Jabatan Agama Islam Malaysia (JAKIM) melaporkan bahawa terdapat 431 aduan berkaitan penghinaan terhadap Islam di media sosial sehingga 30 Jun 2020. JAKIM turut mengenal-pasti sebanyak 83 pautan yang menghina agama Islam. Walaupun tindakan undang-undang telah diambil terhadap pesalah yang melakukan penghinaan agama sekitar tahun 2019 namun, isu ini masih sukar dibendung. Justeru, satu pendekatan yang lebih jitu dan efektif perlu dibina. Untuk tujuan itu, sebagai langkah permulaan, kajian ini cuba mengenal pasti tema-tema penghinaan agama Islam yang terdapat dalam media sosial. Metode kajian yang digunakan adalah analisis kandungan terhadap akaun sosial media Facebook dan Twitter yang telah dikenal pasti mengandungi mesej penghinaan agama Islam. Terdapat pelbagai tema yang telah ditemui menerusi kajian analisis kandungan terhadap beberapa akaun sosial media Facebook dan Twitter ini. Penghinaan-penghinaan terhadap agama Islam ini dibuat dengan mengaibkan serta mempersendakan beberapa elemen yang terdapat dalam ajaran Islam. Hasil kajian lanjut kepada tema-tema ini akan menyumbang kepada usaha mengatasi isu penghinaan agama Islam yang semakin berleluasa kesan daripada kelemahan sistem perudangan dan tiadanya modul khusus berkaitan pencegahan penghinaan Islam di Malaysia. - Some of the metrics are blocked by yourconsent settings
Publication Uses and Gratifications (U&G) and UTAUT3: Understanding the use of the Social Networking Site (SNS) - Facebook among Senior Citizens(Asian Scholars Network, 2020)Eizan Azira Mat SharifThe rapid growth of technology and the new way of communication through technology among Malaysians have had an impact on senior citizens to make full use of and accept technology. Somehow, senior citizens do not want to be left out, so they quickly embrace technology as it is considered to be the current trend. This study aims to understand the use of the Social Networking Site (SNS)-Facebook and the acceptance of technology among senior citizens. In-depth interviewing and observation methods were used, with a total of nine informants involved until the data were saturated. Two communication theories have been used: The Uses and Gratifications Theory (U&G) and the Unified Theory of Acceptance and Use of Technology (UTAUT3) to explore the use of the Social Networking site-Facebook and the acceptance of technology among senior citizens. The study contributes to raising awareness of their well-being and expanding the literature review on the use and acceptance of technology among senior citizens. - Some of the metrics are blocked by yourconsent settings
Publication Youtube As E-business Platform: Understanding The Impact Of Hijab Tutorial Among Muslim (Hijab And Non-Hijab) Female In Klang Valley, Malaysia(Asian Scholars Network, 2020)Eizan Azira Mat SharifAs the world's largest video sharing channel, YouTube has changed people's way of entertainment, attention, and advertisement. Having discovered the powerful platform that influences the viewers as well as viewing and understanding on how it affects the viewing of growth patterns has become essential matters for researchers, advertisers, media companies, or anybody who is seeking for popularity. The researcher will be focusing on the e-business where the entrepreneur used YouTube to promote their product and services. The aim is to understand the impact of YouTube hijab tutorials among the Muslim (Hijab or Non-Hijab) Female. Qualitative research with in-depth interviews technique has been applied. A total of eight female ages range from 18 to 35 were involved in this study. Social Learning (SLT) theory was used as a guideline to collect the data. The study contributes to expanding the literature reviews on Islamic e-business.