Waqf, defined as a piece of property that been preserved for benevolent and altruism purposes is one of the Islamic instruments that plays a significant role in the socio-economic sector to many of the Islamic countries. There are many types of waqf and one of them is cash waqf or waqf share. Cash waqf involves a sum of money or in a form of shares which is endowed by waqifs and handled by the waqf institution who its role is to assist benevolent causes and projects for community. In Malaysia, cash waqf is seen to have potential to be developed and promoted due to factors such as flexibility, convenience and speed to gain collection in funding waqf projects. Hence, this study aims to investigate antecedents of loyalty in cash waqf from the waqifs’ perspective. This conceptual paper reviews literature related to waqifs internal attributes towards loyalty in cash. Based on the literature, it is proposed that waqifs’ internal attribute towards loyalty in cash waqf is influenced by attitude, knowledge and experience that will helps to encourage repetitive endowment by waqifs. Keywords: Waqf Endowment, Cash Waqf, Waqif, Individual Perspective And Loyalty.

Waqf is an act of holding certain property and preserving it for the confined benefit of certain philanthropy that disallows any use or disposition of it outside the specific objective. The Malaysian National Fatwa Council has decided that cash waqf is allowed in Islam. This research aims to investigate Muslim consumer attitude towards participation in cash waqf and implications on their attitude towards participation in cash waqf. This paper reviews literature related to consumer attitude towards participation in cash waqf with the aim to empirically test conceptual model of antecedents and consequences of consumer attitude towards participation in cash waqf. Based on the literature, it is proposed that consumer attitude towards participation in cash waqf is influenced by consumer trust, perceived risk, product knowledge and reference group. Consumer attitude will then lead to consumer intention to participate in cash waqf. This research intends to make contribution to both theory and practice of marketing by providing marketing implications concerning the targeting of cash waqf customers.

A university's brand equity is a key driver in communicating its values to prospective students. Meanwhile social media usage facilitated those prospective to gather information relevant to higher education institutions. A dynamic model focusing on customer-based brand equity often lack empirical support in higher education sectors, particularly in Malaysia. This study explores the role of social media usage as a factor to brand equity. It is believed that contribution of this social media uses, and gratification theory will help Private Higher Education Institutions (PHEIs) to better understand how the satisfaction of social media usage would increase its brand equity. Hence, this study aims to examine the relationship between social media usage and brand equity. This paper reviews literature related to social media usage towards brand equity in PHEIs with theoretically integrate the theory of uses and gratification. Drawing from the theory of uses and gratification the purpose of this study is to examine how social media usage influences brand equity. The quantitative findings from 180 undergraduates indicated social media usage influences the brand equity of higher education institutions. The results from structural equation modeling provided insight into how relationship developing, information sharing, self-presenting, entertaining of social media usage influences brand equity

This study aims to analyse research on crisis management using a bibliometric review of 1569 articles collected from the Scopus database for the period between 1968 and 2022. Using Bibliometrix package in RStudio and Biblioshiny web apps, the current study analysed the annual publication trends, most active source titles, corresponding authors’ countries, most productive affiliations and examined citations pattern of the publication on crisis management. This study also discusses the themes based on occurrences and terms of the keywords of the documents. The number of publications on crisis management followed the major crisis of the world. Since COVID-19 has a global impact, the number of publications has increased during the last three years. This study reviewed publications related to crisis management over the past five decades. Accordingly, it can aid interested researchers in gaining a more in-depth understanding of crisis management.

Muslim friendly tourism is a tourism segment that adheres to the religious needs of Muslimtourists. It includes a wide range of services and facilities including transportation, restaurants, entertainment, and accommodations that designed for and directed at Muslims. Malaysia is one of the fastest growing countries in the Muslim friendly tourism industry sector, holding a sizeable market share. As sustainable tourism has emerged as the way forward for Muslim friendly tourism,specific sustainability indicators should be developed to be used in planning and decision-making of Muslim friendly tourism related matters. Yet, the majority of the existing sustainability indicators reflect other tourism niche such as ecotourism, small tourism enterprises, adventure tourism destinations, festival tourism, and ecological resort. Malaysia’s tourism industry contributed 12.8% to the gross domestic product (GDP) in 2021 and contributed 23.4% to the total employment. Hence, sustaining Muslim friendly tourism as a niche tourism segment is one of the country’s priorities. This study is on-going aims to develop sustainability indicators for Muslim friendly tourism in Malaysia. For this purpose, stage 1 of this research aims to identify sustainability indicators for Muslim friendly tourism and stage 2 aims to evaluate the relative importance of the indicators identified. Findings of this study is in line with the National Tourism Policy (2020-2030), which aiming to ensure the continuity of the country’s tourism industry and will support the Malaysian government specifically Ministry of Tourism, Arts and Culture (MOTAC) towards achieving Sustainable Development Goal (SDG) 8 on “decent work and economic growth” as tourism has the potential to contribute, directly or indirectly, to this goal.

This study delves into the factors influencing financial well-being among Malaysian university students, addressing the rising debt concerns among young adults under 30. This study is grounded in the Social Cognitive Theory (SCT). Data were gathered from 299 university students through a self-administered survey, which was subsequently analyzed with Partial Least Square – Structural Equation Modelling. The findings indicate that an internal locus of control significantly influences financial attitude, financial behavior, and financial confidence. Notably, financial behavior and financial confidence are crucial predictors of financial well-being, while financial attitude was found to be insignificant. Additionally, financial behavior and financial confidence mediate the relationship between internal locus of control and financial well-being, whereas financial attitude does not serve as a mediator. The results suggest that individuals with a strong internal locus of control are more likely to exhibit positive financial behaviors and greater financial confidence, ultimately enhancing their financial well-being. This study strengthens the SCT model and contributes new dimensions to the literature by examining financial attitude, financial behavior, and financial confidence as mediating factors influencing university students' financial well-being. The results also provide policymakers and relevant agencies with useful information on how to further improve university curricula and foster sound financial practices to raise the financial well-being of university students.

Pada awal Februari 2020, berita telah mengumumkan melalui seluruh saluran media bahawa sejenis virus baharu iaitu Coronavirus 2019 atau nama singkatannya iaitu COVID-19 telah ditemui dan tersebar di daerah Wuhan, China. Pada awalnya, virus ini dikenali dengan nama virus Wuhan iaitu dari tempat asal ianya merebak. Walaubagaimanapun sebulan kemudian, seorang pesakit telah ditemui di Indonesia iaitu di Depok dan dengan pantas telah merebak ke seluruh Jakarta. Tindakan awal telah diambil oleh gabenor Jakarta, dengan melaksanakan Perintah Kendali Pergerakan (PKP) di Jakarta bermula pada pertengahan Mac dan kemudian dilanjutkan kepada penangguhan aktiviti-aktiviti ekonomi hampir keseluruhan sektor di Indonesia., Namun begitu, hanya lima belas sektor yang dibenarkan beroperasi dan salah satunya adalah sektor pembinaan. Persoalannya bagaimanakah situasi pandemik COVID-19 ini telah mempengaruhi pembiayaan bank-bank Islam terhadap sektor pembinaan? Kajian ini akan menggunakan data sekunder daripada laporan sedia ada seperti statistik bank Indonesia dan laporan pembinaan industri bagi membantu membuat keputusan kepada pihak berkepentingan dalam menangani persoalan kajian.

This study highlights the importance of waqifs’ trust in Malaysian waqf institutions in order for them to remain their loyalty by continuously contribute to the cash waqf. It also reveals the loyalty in cash waqf is not only justified by waqifs’ experience. The findings of this research are based on 378 samples drawn from several categories of government institutions in Selangor whose employees consistently contribute to cash waqf through salary deduction. The SmartPLS analysis is used to investigate the relationship between the constructs of experience, trust, and loyalty. The results indicate trust as mediator to the relationship of waqif experience and loyalty in cash waqf has been validated. Consequently, the outcomes suggested the implementation of waqf institutions to give attention to the issue of trust in enhancing the cash waqf fund, providing waqifs confidence to donate more and indirectly benefiting the ummah and Malaysia. Keywords: Trust, trust mediator, experience, loyalty, waqifs, cash waqf

Pandemik COVID-19 telah menimbulkan panik di seluruh dunia dengan angka kes jangkitan dan kematian yang kian bertambah. Penularan pada awalnya dikatakan bersifat sementara telah berlarutan yang mana sehingga penghujung Ogos 2020, Pertubuhan Kesihatan Dunia (WHO) merekodkan sebanyak 24,257,989 kes disahkan dengan 827,246 kematian yang berlaku di seluruh dunia. Kesan serta merta ke atas tahap kesihatan masyarakat adalah yang paling membimbangkan dan sekaligus memberi kesan kepada ekonomi dan sosial sesebuah negara. Artikel ini mengupas situasi COVID-19 yang berlaku dari awal penularannya di dunia dan Malaysia dengan menggunakan data dan sumber berbentuk sekunder. Dapatan artikel ini mencadangkan wakaf sebagai alternatif penyelesaian kepada isu COVID-19 di Malaysia bersandarkan kepada pelaksanaan dan kejayaan wakaf terdahulu dan terkini.

Purpose: This study aims to investigate the effects of person-organization fit (P-O fit) on the employee outcomes (in-role performance and organizational citizenship behaviour) in Malaysian higher education institutions. Design/methodology/approach: This study employed a convenience sample. Personally administered questionnaires received through multi-source ratings from 295 academicians and their supervisors, which represents 53% response rate. Exploratory factor analysis was conducted, followed by confirmatory factor analysis. Structural equation model was the implemented to test the relationships among all variables. Findings: The results showed no relationship between P-O fit and in-role performance and no relationship between P-O fit and OCB. Research limitations/implications: This study employed the cross-sectional design instead of longitudinal design. The crosssectional data limits the extent to which causality can be inferred from the results, which further restricts the acquisition of on the accurate directions of the relationships between the variables of the study. Practical implications: The findings of the present study adds a new argument which states that there is no relationship between P-O Fit and in-role performance and OCB. However, with the unexpected result of these relationships has made this study suggested that future research endeavors should be replicated in different context and samples. Originality/value: The study addresses there is no relationships between P-O fit and employee outcomes (in-role performance and OCB).

This article review is intended to examine marketing strategies from several publications published concerning the impact of the COVID-19 pandemic on the Halal tourism industry. A search in the database of Mendeley using a search string [“Halal tourism” AND “COVID-19”] conducted in June 2021 resulted in fourteen documents. These documents were then filtered in terms of the years of publication, the subject areas, type of document, category of access, and written in English. These papers were published in the areas related to Islamic Economics, Business, Marketing and Halal industry from 2020 to 2021 resulted in six relevant documents. Only relevant documents were selected for further analysis after the documents were reviewed for eligibility by looking at the abstracts and findings. The findings suggested marketing strategies as the key factors to be applied during the COVID-19 pandemic to ensure the sustainability and continuity of halal tourism. COVID-19 pandemic has disrupted the tourism industry globally. This review article investigates the segmentation, target market, and positioning (STP) and 7P’s marketing strategies for the Halal tourism industry during the COVID-19 pandemic.

The country's economy has benefited greatly from the services sector, which plays a major role in economic development and provides the majority of the gross domestic product (GDP) support for a country. The service industry has paid considerable attention to research on the antecedents of customer loyalty over the years, including the telecommunications sector. Malaysia's telecommunications service providers prioritize customer loyalty as it is crucial for generating repeat business and potential referrals. The study investigates the correlation between service quality, brand image, customer satisfaction, and customer loyalty among Malaysians towards telecommunications service providers. The study utilized a convenience sampling technique and an online questionnaire to gather data from 254 respondents. The data were analysed using partial least squares structural equation modelling (PLS-SEM). The findings revealed that customer loyalty was influenced by service quality, brand image, and customer satisfaction. In addition, service quality successfully predicts customer satisfaction. Also, the mediation results showed that customer satisfaction mediates the relationship between service quality and customer loyalty. This research contributes to the theoretical advancement of the service literature by examining the impact of service quality, brand image, and customer satisfaction on customer loyalty. In practice, this study offers valuable insights to service providers on how to consistently enhance and ensure service quality and brand image while satisfying and retaining customers.

In early 2020, news in Indonesia announced through many media channels that a new virus, COVID-19, had been found and spread in Wuhan province, China. Later on, a patient was found in Indonesia, in Depok near Jakarta and rapidly spread throughout Jakarta. Preliminary action was taken by the governor of Jakarta, by implementing the Movement Control Order (MCO) in Jakarta starting in mid-March 2020 for students extended to the suspension of economic activities of almost all sectors in Indonesia. Subsequently, only fifteen sectors of business are allowed to operate which some of them is the banking and construction sectors. The Indonesian government continues to carry out recovery, including giving the first vaccine to the president in January 2021. The question is, how has this COVID-19 pandemic situation affected the financing of Islamic banks towards the construction sector ? This study use online data from available reports such as Indonesian Bank statistics and construction industrial reports to help the researchers in discussing for responding the research questions. The finding revealed that Islamic banks’ financing to construction sector is better at this pandemic period.

In this scenario, Yana, the director of Wonder Marketing Sdn Bhd faced several challenges in their operation. Wonder Marketing Sdn. Bhd. is a small and medium enterprise (SME) located in Senawang, Negeri Sembilan specializing in selling powdered goat’s milk. The example underlines the volatility that Yana faced as a director because of Wonder Marketing Sdn. Bhd. inconsistent manufacturing capacity and pricing issues. She had to weigh the chance of entering the hypermarket against the ability to consistently produce the right ingredient of powdered goat’s milk and the pricing mechanism. This predicament arose among stockists who played the price of the product and the inability of the OEM producer to get the right ingredients for the powdered goat’s milk. This dilemma emerged at the peak of their growing business and Yana expected it to continue to daunt er as they grew bigger. Several customers expressed their unhappiness and dissatisfaction over the inconsistency of pricing. Yana needed to respond quickly due to the increasing number of complaints. had expressed their frustration and immense dissatisfaction. With the growing number of complaints, Yana needed to act fast. As Director, Yana is responsible for resolving the conflict between their marketing, customer service, and production with their stockists and customers. If this is not done, Wonder Marketing Sdn. Bhd. survival will be jeopardised. This means that new effective methods for Wonder Marketing Sdn. Bhd. survival must be developed right away.