Advertising is one of the most important aspects in the business world. It can be a breaking point to determine the profitability of the company. This industry has a very significant impact not only on individual companies but also on the GDP of a country due to the aggregate amount of revenue generated yearly. most of current researches focus on the issue of unethical advertising and their impacts on the society. Rarely can bee seen researches which focus from a theological perspective of advertising. This article provides a thorough insight on a Quranic persepctive on advertising.

Advertising is one of marketing tools to promote products and services as well as to increase reputation and image used by the company. In recent years, there are many ways of advertising to attract customer’s attention including through billboard, television, radio, newspapers and latest trends of advertising is through Internet by using social website. It is such the best medium to promote product as these days are people more busy in daily life, hang with the latest gadgets and need advanced information. Advertising became more synonyms with the people as soon as after any product or services being introduced to the public. However, a lot of advertising brings worried by some of people that concerns towards inappropriate advertising show to the public and seen by all level of ages including children, teenagers, adults and old folks. Because of this concern, the issues raised up in questioning the inappropriate advertising may bring destructive thoughts to the next generation compared from the past (before the existence of Internet) and the present in Malaysia. This article will discuss the growth of Malaysian Advertising Industry and relevant legislation i.e. Advertising Practices Malaysian Code and its applicability to Islamic advertising.