2024 ICIMAC (Extended Abstract)

WhatsApp is the most popular social networking platform, allowing users to communicate with one another by sharing messages, emoticons, pictures, voice notes, and videos. WhatsApp users spend hours conversing with one another, giving information, and expressing private thoughts in what are generally described as deep and profound exchanges. The goal of the study is to gain a thorough understanding why individuals adopt WhatsApp applications in their daily lives. Other than that, the objective of this study is to investigate how does WhatsApp applications change individuals’ daily lives and to examine what is the potential of WhatsApp of which individuals may see it could be implemented in the future. This study uses qualitative methodology, with semi-structured interviews performed with five WhatsApp users selected through purposive sampling. WhatsApp users were chosen to participate in the in-depth interview. Five participants in total, two male and three female. The data analysis was manually coded to find the themes. The research finding highlighted that WhatsApp application is one of the popular applications of communication in Malaysia. There are a lot of changes and potential that can be implemented on WhatsApp application in the future because WhatsApp is technology of life.