2024 ICIMAC (Extended Abstract)

Qasidah is a musical art form in which each song or lyric has its own world and a significant message. In this digital age, Qasidah music can depict all social realities in the framework of today's colonial society. Communication messages in this scenario are also linked to the community's existing religious and cultural contexts, which cannot be separated from the song Qasidah. Researchers employed qualitative methods, a research strategy that focuses on gaining a comprehensive knowledge of a phenomena or occurrence while taking into account the social and cultural environment in which it occurs. Furthermore, using qualitative study, researchers understand how Nasida Ria uses social media to propagate their preaching message, in addition to looking at people's reactions and perceptions of Nasida Ria's qasidah music today, which was clearly examined in this example. The findings indicate that Nasida Ria's work has strong elements that are important in transmitting religious and moral themes to listeners. With the findings of this study, Nasida Ria has been able to reach a bigger and more diverse audience while presenting da'wah messages in the digital era by utilising various digital platforms such as social media, music streaming platforms, and websites.