2024 ICIMAC (Extended Abstract)

Gitlicious' web series "My Lecture My Husband," season 1, directed by Monty Tiwa, tells the story of an arranged marriage between a student and a lecturer. Inggit, a student with a boyfriend, was betrothed by her father to someone she did not know. The man who wanted to be arranged was an English lecturer at his college, and Inggit hated the lecturer. This study aimed to determine how the audience received matchmaking between lecturers and students in the web series. This study used a qualitative approach with the reception analysis method of the Stuart Hall encoding/decoding model. The reception analysis method examines audience responses, comparing media discourse with audience reception. In the process of meaning, the audience is divided into three positions: dominant hegemony, negotiation, and opposition. The study showed different results from each informant. The results showed that one informant with a background as a teacher, one with a background as a student, and one with a background as a high school student were in a position of dominant hegemony—meanwhile, three informants with backgrounds as students. Be in a negotiated position. Differences in experience, beliefs, social background, economics, and status also color each position.