Publication:
Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective

Simple item page
dc.contributorNorhayati Rafida Abdul Rahim [Supervisor]
dc.contributor.authorMuhammad Zarihi Nubhan bin Abdul Rahmanen_US
dc.date.accessioned2024-05-29T04:22:37Z
dc.date.available2024-05-29T04:22:37Z
dc.date.issued2024
dc.descriptionMatric:3222521 (FKP)en_US
dc.description.abstractAwareness of religion among the Malaysian community is increasing day by day along with the development of information technology. Information about religion can be easily found on the internet regardless of time and place whether in the form of text, audio or video. Information content in the form of video is the main choice nowadays. One of the most popular video streaming platforms at the moment is YouTube. YouTube gives users the opportunity to upload videos and has space for ads for users who want to market their products. However, although advertisers are given freedom in creating and using advertising facilities on YouTube, the procedure for using the Quran and Hadith has not been satisfactory, causing unpleasant perceptions from some parties. Therefore, the purpose of this research is to explore the extent to which the Qur'an and Hadith are used in advertising on YouTube and how scholars think about the use of the Qur'an and Hadith in advertising from Islamic perspective. This research method is qualitative (interview sessions) because it is an attempt to investigate the opposite of a quantitative method that allows generalization. This study is among USIM lecturers and the social media platform, YouTube. The results show that advertising using al-Quran and hadith on YouTube has its own advantages and disadvantages and has an impact on society whether good or bad.en_US
dc.identifier.citationMuhammad Zarihi Nubhan Abdul Rahman (2024). Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective [Master’s thesis, Universiti Sains Islam Malaysia]. USIM Research Repository.en_US
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/12584
dc.language.isoen_USen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.subjectYouTube; Information technology; Quran; Hadith; Advertisingen_US
dc.subjectYouTube (Electronic resource)en_US
dc.subjectInformation technologyen_US
dc.subjectInformation technology—Religious aspectsen_US
dc.subjectInformation technology—Religious aspects—Islamen_US
dc.subjectQurʼanen_US
dc.subjectHadithen_US
dc.titleUsage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspectiveen_US
dc.typeThesisen_US
dspace.entity.typePublication

Files

Original bundle
Now showing 1 - 5 of 8
Thumbnail Image
Name:
3222521 Declaration..pdf
Size:
327.32 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
3222521 Introduction.pdf
Size:
1.87 MB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
3222521 Chapter 1.pdf
Size:
292.37 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
3222521 Chapter 2.pdf
Size:
296.71 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
3222521 Chapter 3.pdf
Size:
270.75 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Plain Text
Description:
Download

Collections

Master's Theses