This research examined the assessment on interconnection between personal brand-ing and job recruitment among students through a digital platform which is TikTok. This study examines which TikTok features help students to develop personal brand-ing for job recruitment and how they can use the platform to meet digital job re-cruitment requirements. Five USIM students were selected through snowball sam-pling for in-depth interviews. The data analysis was manually coded,and the data revealed themes. The research finding highlighted that the features in TikTok can help develop personal branding. It follows by accessibility in every featureon TikTok, personality, creativity, and engagement with the audience. It shows that personal branding leads to job fulfilment and empowerment. This study helps students to cre-ate originality branding on TikTok by maintaining their self-identity and presenting employment opportunities. Creator's originality can also bedesignedfrom user-audience interaction based on performance, appearance, and manners.

If nothing is accomplished to stop it, the virality of fake news on social media will continue to grow and become more damaging, particularly among young people. Recognizing false information and verifying sources has become increasingly important as people rely on the Internet and social media for their news. The primary objective of this study is to assess the level of understanding of fake news media literacy among university students. Forty-three Universiti Sains Islam Malaysia students enrolled in the New Media Communication program were polled for this research. This study uses descriptive statistics to analyze the data collected via Google Forms—the results of examining the data generated immediately through a Google form. Young people read the news online but still have limited media literacy when assessing the truth of information. Research suggests that false statement is commonly discovered because young people do not carefully examine online news. Researchers conduct in-depth interviews and studies with this demographic to better understand how young people process information and evaluate its veracity. This research adds to the expanding body of knowledge on student use of social media in Malaysia, especially on how students get their news in light of the results of this pilot study, the main research project will consist of in-depth interviews with students to understand more about their perspectives on how to identify and differentiate between real and fake news.

The representation of Islam in the media has been widely discussed by media scholars. In the Malaysian context, Islam is frequently associated with conflicts resulting from political issues or actions taken by religious authorities against any organisation or individual that sparks public debate. The government is also alleged to use Islam as a hegemonic tool to continue dominating the mindset of the lower class by using religion as a political weapon to gain power and maintain the status quo. Newspapers especially those owned by the government have certain ideologies to convey to the general public in order to maintain a specific existing social order. This causes the controversial issues pertaining to Islam to be frequently discussed in the news media in tandem with the vested interest of those owning the newspapers. However, the discourse on issues involving Islam has become more daring after the emergence of digital news portals that enable hegemonic counterarguments to be discussed widely among members in the mentioned medium. Therefore, the purpose of this study is to explore how Islam and Muslims are represented in online newspapers in Malaysia. Two samples from English-language online newspapers, namely The Star Online and Malaysiakini, were selected. By using quantitative and qualitative content analysis, the findings of this study show that Islam, Islamic political parties, and some Muslims in Malaysia have been represented as extremists and backwards by online newspapers.

This research examines the usage of digital media technology in the frame of social awareness and change through social media management. Digital communication by implementing multi-level and channel for dissemination of information allows people and communities to communicate around the world, breaking down geographical barriers. The purpose of this research is to explore the potential of a designed campaign program for specific purposes which provides a platform of understanding and practical activities (skills) that have been applied in real communication work. Organisation of campaign information as part of life-long learning developed as an exposure to operation concepts and understanding that able to be delivered effectively towards communities. Employing quantitative methodology, a comprehensive survey questionnaire was meticulously administered to a diverse of 100 respondents among students and communities. This research adds to the body of knowledge on this study and emphasises its significance in a wider context. Survey questionnaires distributed and answered before and after course from the stimuli, where subsequently personal enhancement also had been ensued from the list of questions. This research found that empowering digital skills improved students and communities from lower-order to highercreativity order in designing e-Campaign on social awareness and change. This research advances knowledge on how digital skill empowerment can foster creativity and can be utilised as a resource by society including educators and instructional designers to better understand how digital media can support greatly in influencing audiences and navigating the social media management nowadays.

The main objective of this study is to digitise and preserve Malay Zapin dance movements using Motion Capture technology by recording and analyzing the dance movements in 360°. In this study, we present a primary work on recording the artistic movement’s values on Zapin Lenga dance movements using one of the Laban Movement Analysis (LMA) element, shape. The values were represented by the dancer body on angle of rotation in Motion Builder software. Findings show technology enables intangible movements to communicate in the digital age, making it an easy reference for viewers to observe and learners to emulate the movements The digital simulation of the dance movements can be virtually re-enacted in 3D software to be used in other applications such as animation and games.

Due to the rise of social media, it has become a popular medium for marketers to generate qualified leads, launch new products, communicate with target audiences, and increase brand awareness quickly and effectively. Advancement of technology with the existence of the internet enable globally transmitted information in a faster way and focusing on social media presence as an effective platform for digital marketing. Marketers can use social media to display their products in creative ways, such as by creating videos. TikTok is among the most widely used social media. This study investigated an understanding about the digital marketing features in TikTok influence purchase decisions among students. Due to the fact that the information published on TikTok is short, entertaining, trendy, creative, and highly engaging, these platforms have become well-liked for marketing campaigns. Therefore, the purpose of this research is to study about digital marketing features in TikTok that can influence students in purchasing decisions. This research will provide new insights into the reasons and the effect of digital marketing features by using the TikTok platform. For this study, a qualitative research design through the in-depth interview was used, with 6 informants and interview questions were prepared. The interview questions were designed to help researchers accomplish the objectives of the research. Informants for this study mainly focused on students from the Faculty of Leadership and Management (FKP), USIM (Universiti Sains Islam Malaysia) who were selected by purposive sampling. The Theory of Reasoned Action (TRA) has been used in this research to examine how an individual's attitude toward a behaviour can reflect their evaluation or generally feel about that behaviour. It has also been used to measure the subjective norms within a person's perception of social pressure to engage in or avoid from engaging in a specific behaviour, which builds a strong foundation for the consumer purchase decision. This study found that the digital marketing features in TikTok that can influence students’ purchase decisions are TikTok Shop, Short video content, and TikTok’s live sales. Other than that, the effect of the digital marketing features could lead someone to become extravagant and addicted behaviours. This approach will allow current and future researchers to gain a better understanding of the digital marketing features in TikTok that can influence purchase decisions among students and its effect.

Empowering students has become one of the primary goals of education in the 21st century. The implementation of digital skills connects student engagement, empowerment, achievement, and success. Da’wah can be done in various diverse ways, one of which is using social media. Thus, the present study aims to examine how digital skills empower students through the development of da’wah contents and students’ creativity skills in disseminating da’wah through e-Campaigns. This study employed a case study design on undergraduate students who develop da’wah contents for electronic campaign purposes. The method of data collection involves observation on students’ critical journal reflection, log diary, video skills assessment and web-based skills. Analysis was conducted thematically to examine how digital skills permitted students to establish e-Campaigns on da’wah. Survey questionnaires disseminated before and after course where students answered questions from the stimuli, and subsequently personal enhancement ensued from the list of questions. The study found that empowering digital skills improved students from lower-order to higher-creativity order in designing e-Campaign on da’wah. This study contributes to the understanding of how digital skills empowerments can be used to enhance students’ creativity and can serve as a reference for educators and instructional designers in understanding the needs of technology to immense support in automating various critical tasks.

Social Networking Service (SNS) can be defined as an onlineplatform that is usedto create interpersonal connections. Nowadays,TikTok and Instagram are widely used astrending online platforms forpurchasingactivities among youth. The goal of this study is to identify how TikTok and Instagram features influences user’s behaviourto purchased or consumed productsas well asto study the impact of TikTok and Instagram platforms in determining customer preferences. One-on-one in-depth interview was conductedwith six participants among USIM students. Purposive samplinghad been used in selecting only participants who used and purchased products using TikTok and Instagram accounts. To find purchasing be-havioural themes, the data analysis was manually coded. The study's findings on TikTok and Instagram showits features can influencepurchasing products and both platforms impact in determining customers preferences.Interesting contentcan influence youth purchasing be-havioursuch as contentsportrayed through TikTok and Instagram Livesbesides emphasizing on social media featuresand engagement, marketing strategy, convenience,and audience’s preference. This research also found thatTikTok and Instagram platforms help users topur-chaseonline more convenientlyas bothplatforms areuser-friendly.

The shift in social media usage has revolutionised communication and the dissemination of messages, particularly in the realm of expressing religious convictions. Over recent years, social media has become a powerful instrument for Islamic organisations and individuals engaged in da’wah, the initiative to foster awareness and appreciation of Islam. A noteworthy trend is the increasing focus on reaching out to the younger demographic, given their substantial presence across diverse social platforms. This study explores how the content of social media posting impact youth through a comprehensive investigation and analysis of online da’wah messages exposure on youth social media users. Utilising a quantitative approach, this research aims to identify contents in online da’wah messages that contribute to da’wah exposure and its impact to youth social media users in Universiti Sains Islam Malaysia (USIM). Through a rigorous questionnaire issued on 100 USIM students as respondents, this study advances the understanding of this topic and underscores its relevance in a broader context. Social media content based on platforms, formats, themes, and types has a significant impact to youth social media users in terms of their users and gratifications, positive experiences, presentation of self, also their active participations. Overall, this work not only addresses gaps in current research but also serves as a foundation for future inquiries into the exposure of online da’wah messages on youth social media users.

New media platforms have brought huge changes to people and affected almost everything that people do in their daily lives, including towards the aspect of communication and interaction. This can be connected to the impact of new media platforms towards social shaping and culture interaction. The objective of this research is to know if there is any relationship between new media platforms towards social shaping and culture interaction and how it impacted one another. The research will include the aspects of perception, assumption, and influence on the effects of new media platforms. The interconnection relates to the behavior and attitude of people on online platforms through social media. Quantitative study was carried out using random sampling of 111 students at the Faculty of Leadership and Management, USIM. Respondents were given a survey questionnaire form. The age range of the research is from 18 to 26 years and most of the respondents are from 21 to 24 years old. The relationship between new media platforms towards social shaping and culture interaction among respondents shows there is a significant correlation. This research contributes to the understanding of how new media platforms impacted towards social shaping and cultural interaction besides can serve as a reference for educators and instructional designers in understanding communication and interaction are key factors that influence how social media impacts social and intercultural adaptation.

The purpose of this study was to identify components in User Generated Content (UGC)on foodsthat impact purchaseintention among TikTok users. Purposive sampling was used, which included 5 females from New Media Communications programme, aged 23-24 years old as informants. This study utilised a qualitative research design through interviews, where the use of questionnairesrelated to identifyingcomponents in UGC on foods that can im-pact purchase intention among TikTok usersand how does the TikTok user's behaviour based on the specific components implemented in UGC. Findings revealedthat most inform-ants share the same preferences for the UGC components on TikTok which are audio and videothat can increase purchase intention as well as the information deliveredin the food reviews. Study also shows thereare more influenced by the virality of the food that encour-ages them to purchase it whether the purchase takes place through online or offline shop.

Visual communication is currently one of the most prevalent techniques of human contact. The difficulties facing contemporary education do not decrease its importance. As there is a correlation between good learning and the university environment, the emphasis has switched to better learning tools to guarantee that everyone receives good educations. In education, visual communication is commonly utilised. This is because the use of visual communication can help students retain information more efficiently. This study attempts to determine whether the visual communication elements affect students' performance. This study's primary objective is to determine the impact of visual communication elements on the learning process and memory enhancement. Shape, colour, and orientation of individual graphic elements are among the variables chosen and quantitative data was extracted and explicitly been analyse regarding effects on memory recognition during the learning process. The variable on memory enhancement of the student performance was adopted from the survey questionnaire. The research was conducted using a quantitative method, with a sample of 107 undergraduate students from 9 faculty at Universiti Sains Islam Malaysia (USIM). Data was collected through a survey and been analysed using SPSS. The outcomes of the study show positive correlation and suggest that visual communication elements can assist students in their learning experiences related to memory recognition and memory enhancement. This research contributes to the understanding on enhancing student’s learning engagement and performance and can serve as a reference for educators and instructional designers in implementing visual communication elements in teaching and learning process.

Artikel ini membincangkan berkenaan inovasi dakwah dan kempen digital dalam kalangan pelajar Muslim yang terlibat dengan projek Service Learning Malaysia-University for Society (SULAM). Pembelajaran berkaitan dakwah dan kempen digital tidak hanya lagi tertumpu kepada aktiviti di dalam kelas. Khususnya, para pelajar perlu didedahkan dengan dunia sebenar. Ini adalah penting agar berlaku interaksi dengan institusi atau komuniti terutamanya dalam mengenalpasti dan menyelesaikan isu-isu sosial yang dengan menggunakan pengetahuan dan kemahiran reka bentuk dakwah elektronik dan kandungan kempen. Dapatan kajian adalah berdasarkan analisa tematik hasil dari soalan temubual tertutup (close-ended) yang melibatkan 180 orang pelajar dari Universiti Sains Islam Malaysia dari pelbagai latar belakang program pengajian yang terlibat dengan projek SULAM Dakwah Elektronik dan Kempen. Dapatan utama menunjukkan dengan inovasi dakwah dan kempen digital, para pelajar Muslim terdorong untuk menjadi lebih kreatif dan berkemahiran dalam menghasilkan video kempen sosial dengan integrasi dakwah, lebih cakna dan bertanggungjawab sebagai individu Muslim dalam menyampaikan dakwah dan kempen isu-isu sosial, serta berupaya membentuk hubungan sosial yang lebih kukuh dan kolektif dengan komuniti.

The purpose of this thesis is to investigate the effect of interactivity in online learning on student academic performance. Online learning has become a popular method of education, but the lack of interaction in some online courses has been a concern. This study aims to explore the ways in which interactivity in online learning can be enhanced to improve student academic performance. The research was conducted using a quantitative method, with a sample of students enrolled in online courses at a university. Data was collected through a survey, which measured students’ perceptions of interactivity in their online course and their academic performance. The results of the study showed that there is a positive correlation between interactivity in online learning and student academic performance. The findings suggest that incorporating interactive elements, such as discussion boards, collaborative projects, and real-time interactions, can improve student engagement and ultimately lead to better academic outcomes. This research contributes to the understanding of how interactivity in online learning can be used to enhance student academic performance and can serve as a reference for educators and instructional designers in developing interactive online courses.

This research critically examines the integration of animation as a supplementary subject, strategically designed to elevate and fortify digital skills within the academic milieu. With a focus on the dynamic and interactive facets of animation, the study delves into its potential to significantly deepen students' comprehension of intricate digital concepts, transcending traditional pedagogical approaches. Employing a robust quantitative methodology, a comprehensive survey was meticulously administered to a diverse and representative cohort of 100 students spanning various faculties. The discerning findings unveiled a unanimous acknowledgment among participants, illuminating the transformative impact of animation on bolstering digital proficiency. Through the lens of this study, animation emerges not merely as a supplementary tool but as an integral catalyst fostering a nuanced understanding of digital landscapes. This holistic approach envisions a paradigm shift in educational practices, propelling students toward a state of heightened digital literacy crucial for navigating the complexities of the contemporary technological landscape. In conclusion, this research advocates for the strategic incorporation of innovative pedagogical tools, such as animation, within educational frameworks. The findings underscore the imperative for academic institutions to adapt and embrace progressive approaches, ensuring the cultivation of a digitally adept student populace poised to excel in an ever-evolving digital age.

The purpose of this research is to investigate the impact of multiplayer video games on students’ behaviour among USIM students. Video games have become one of the most popular forms of entertainment, as seen by their popularity on every social media and streaming platform. People like playing video games and earning money by streaming them. This study aims to investigate the impact of multiplayer video games toward USIM students’ behaviour and academic performance. The research was conducted using a quantitative method, with a sample of students playing multiplayer video games at a university. Data was collected through a survey, which measured students’ behaviour changes and their academic performance. The results of the study showed that there is a positive correlation between multiplayer video games and student academic performance. The findings suggest that incorporating interactive elements, such as discussion boards, collaborative projects, and real-time interactions, can improve student engagement and ultimately lead to better academic outcomes. This research contributes to the understanding of how multiplayer video games can change students’ behaviour, can be used to enhance student academic performance, and can serve as a reference for other researchers that multiplayer video games can be one of the tools to improve students’ academic performance and their behaviour characteristics.