2024 ICIMAC (Extended Abstract)

Artificial Intelligence (AI) is a technology that simulates intelligent behaviour using computer programming and advanced neural network learning systems, enabling machines to perform cognitive tasks and solve problems independently without human intervention. This paper will put AI as one of the technologies that can influence student engagement with great motivation in education and discover AI and education as one of the initiatives for motivating students. The fulfillment of the previous study recommendation in terms of completely comprehending the implications of AI on student learning results and motivation is the main this research was developed. The researcher decided to conduct this research for additional knowledge about AI and students’ engagement in education. This paper aims to explore AI’s role in the educational process. It seeks to study the impact of AI on students' engagement and motivation while providing insights into the dynamic interplay between technology and education. This study employs qualitative approaches by conducting semi-structured interviews with undergraduate students in the Faculty of Leadership and Management (FKP),Universiti Sains Islam Malaysia (USIM). Thematic analysis has been thoroughly applied to derive the findings. The comprehensive implementation of this methodology improves the study's reliability, increasing its validity and accuracy by attentively recognising and analysing major themes drawn from participant responses. The results show that AI has a multifunction role that impacts student engagement and motivation in the educational process. It aligns with the Uses and Gratifications Theory (UGT), offering a theoretical framework to understand how students purposefully engage with AI to achieve learning objectives in education. Despite the limitations and barriers that the researcher faces, this paper contributes and provides fresh knowledge to the field of AI through educational perspectives and insights.

This study investigates the influence of visual communication in Islamic practice among young Muslims, with a specific focus on student associations' use of visuals in digital da'wah at the Faculty of Leadership and Management (FKP) in Universiti Sains Islam Malaysia (USIM). Utilizing qualitative research, the study explores how student-produced visuals impact the Islamic practices of their peers and how these visuals are interpreted. Through thematic analysis of interview data, the research identifies three key themes: visually inspired moral compasses, aesthetical Islamic pedagogy, and information integrity. Findings reveal that students perceive visuals as subtle reminders of Islamic values, and most student association acknowledge the use of visual communication as engaging learning tools, and at the same time potential sources of misinformation. Analysing these themes through the lens of reception theory allows for a deeper understanding of how students actively interpret and make meaning from the visuals, highlighting the dynamic and multifaceted nature of visual communication in digital da'wah. This study contributes to the field by shedding light on the understudied area of student-led da'wah and offering practical insights for improving visual communication strategies to effectively engage and inspire young Muslims in the digital age.