Publication: The Impact of Social Media in Da’wah During Covid-19 Pandemic
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Date
2023-08
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Islam Malaysia
Abstract
During Covid-19 pandemic that happened recently, every activity is restricted in the
whole world in order to prevent the spread of the virus. This includes the close of
mosques where muslim gathered for prayers and religious classes or events. In order
to keep the muslim society learning and practicing Islam despite the situations,
many da’i take an initiative to adapt a drastic change from physical approach to
online approach using social media platforms for da’wah within a short time. This
study was conducted to see the impact of social media in da’wah during Covid-19
pandemic. The three objectives of the study are to investigate the usage of social
media in da’wah in Malaysia, to evaluate the effectiveness of social media as a tool
for da’wah in Malaysia and to identify the challenges and opportunities associated
with using social media for da’wah during the Covid-19 pandemic in Malaysia. A
survey was distributed in muslim community, and the data was collected to be
analyzed. With a descriptive analysis and statistical analysis, the study got a finding
that there was an effectiveness of da’wah through social media which brought
positive and negative impacts in using social media for da’wah as well as there are
challenges and opportunities using social media as a tool for da’wah. In term of
recommendation, this study requires further research in different method and
towards different groups in the society.
Description
Matric: 3191368 (FKP)
Keywords
Dakwah (Islam)., Da'wah, Social media--Influence, Media and dakwah, media effects, muslim society, COVID-19 (Disease), COVID-19 Pandemic, 2020--Malaysia
Citation
Muhammad Hafizuddin Mohd Anas. (2023). The Impact of Social Media in Da’wah During Covid-19 Pandemic [Master’s thesis, Universiti Sains Islam Malaysia]. USIM Research Repository.